Attitudes and Behaviors of Mobile Network Operator Customers (eBook)

Dr. Torsten J. Gerpott is a university professor of business administration at the Mercator School of Management Duisburg (Germany). He directs the chair of telecommunications management at this school. Since 1982 he has published more than 320 professional articles and eight books. In July 1996 Prof. Gerpott founded DIALOG CONSULT GmbH and has established this firm as a leading management consulting company with a clear focus on the telecommunication industry. He is an internationally renowned speaker at conferences on business trends in telecommunications and information technology markets.

Preface 6
Contents 8
Acronym guide 10
I Einflussfaktoren der Adoptionsbereitschaft von standortbezogenen Mobilfunkdiensten 12
Zusammenfassung 14
Abstract 14
I.1 Untersuchungseinordnung und -anliegen 16
I.2 Theoretische Grundlagen und Untersuchungshypothesen 24
I.3 Empirische Erhebungsmethoden und -befunde 35
I.4 Implikationen für die Unternehmenspraxis und die betriebswirtschaftliche Forschung 50
II Pricing and collection preferences for navigation service offers by mobile network operators 68
Abstract 70
II.1 Study background and purpose 71
II.2 Previous work and present research questions 73
II.3 Methods II. 3.1 Research approach 76
II.4 Results 79
II.5 Managerial implications 88
II.6 Suggestions for further research 90
III Attribute perceptions as factors explaining mobile Internet accep-tance of cellular customers in Germany 95
Abstract 97
III.1 Background and study objective 98
III.2 Specification of basic concepts, hypotheses, and research ques-tions III. 2.1 Mobile Internet 102
III.3 Empirical methods III. 3.1 Data collection procedure 114
III.4 Empirical results concerning the research hypotheses and ques-tions 122
III.5 Discussion and implications 128
III.6 Limitations 132
IV Impacts of mobile Internet use intensity on the demand for SMS and voice services of mobile network operators 139
Abstract 141
IV.1 Research background and questions 142
IV.2 Clarification of basic concepts and development of hypotheses IV. 2.1 Basic concepts IV. 2.1.1 Mobile Internet 145
IV.3 Empirical methodology IV. 3.1 Data generation procedures and sample 154
IV.4 Empirical analyses addressing the research questions and hy-potheses 161
IV.5 Discussion 164
V Determinants of self-report and system-captured measures of mobile Internet use intensity 173
Abstract 175
V.1 Introduction 176
V.2 Development of hypotheses 180
V.3 Empirical methods 185
V.4 Empirical results concerning the hypotheses 196
V.5 Discussion 200
V.6 Limitations 204
V.7 Conclusion 205
Index 213