Sams Teach Yourself eBay in 10 Minutes
Sams Publishing (Verlag)
978-0-672-33536-5 (ISBN)
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Michael Miller
Sams Teach Yourself eBay in 10 Minutes offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you learn everything you need to know to shop for, purchase, and sell items on eBay—safely and securely.
10 minutes is all you need to learn how to…
Bid in eBay auctions
Win auctions with last-minute snipes
Buy fixed-price items
Pay for your purchases
Find items to sell
List items for sale via online auction
Sell items at a fixed price
Use pictures in your eBay listings
Pack and ship the items you sell
Accept credit card payments via PayPal
Deal with feedback
Manage your eBay activity with My eBay
Browse and search for items to buy
Deal with non-paying buyers
Create more effective item listings
Use a Trading Assistant to sell your items
Sell internationally
Use eBay’s advanced selling tools
Buy online safely and securely
Category: Internet
Covers: eBay
User Level: Beginning
Michael Miller has written more than 100 nonfiction books over the past two decades, with more than one million copies sold worldwide. He has written several best-selling books about eBay and online selling, including Absolute Beginner’s Guide to eBay, Easy eBay, Making a Living from Your eBay Business, Tricks of the eBay Masters, Tricks of the eBay Business Masters, eBay Auction Templates Starter Kit, Absolute Beginner’s Guide to Starting an eBay Business, and Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website. He also wrote Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself TweetDeck in 10 Minutes, Sams Teach Yourself Wikipedia in 10 Minutes, and Sams Teach Yourself Google Analytics in 10 Minutes, as well as Que’s Absolute Beginners’ Guide to Computer Basics. In addition, he created the Starting a Successful eBay Business LiveLessons DVD. Mr. Miller has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers. For more information about Mr. Miller and his writing, visit his website at www.molehillgroup.com or email him at tyebay@molehillgroup.com. You can follow him on Twitter as @molehillgroup.
Introduction
Chapter 1 Getting to Know the eBay Marketplace
What eBay Is—and What It Isn’t ..............................................3
How Big Is eBay? ....................................................................4
Who Sells on eBay? ................................................................4
Different Ways to Buy and Sell on eBay ....................................5
What’s What (and What’s Where) on eBay..................................6
Summary ................................................................................9
Chapter 2 How Online Auctions Work
Understanding Online Auctions ..............................................11
Online Auctions, Step by Step ................................................12
Different Types of Auctions ....................................................13
The Costs of Using eBay ........................................................14
Summary ..............................................................................19
Chapter 3 Creating Your Own eBay Identity
Signing Up for eBay................................................................21
Personalizing Your My World Page ..........................................24
Summary ..............................................................................28
Chapter 4 Managing Your eBay Activity with My eBay
Understanding My eBay..........................................................29
Viewing the Summary Page ....................................................30
Viewing the Watch List Page ..................................................32
Viewing the Bids/Offers Page ................................................33
Viewing the Messages Page ..................................................35
Viewing the All Lists Page ......................................................36
Viewing the Won/Purchased Page ..........................................36
Viewing the Selling Page ........................................................37
Viewing the Saved Searches Page ..........................................39
Customizing My eBay ............................................................39
Summary ..............................................................................40
Chapter 5 Browsing and Searching for Merchandise
Browsing or Searching—Which One Is for You?........................41
Browsing: The Easy (?) Way to Find Things ..............................42
Searching: The Powerful Way to Find Things ............................45
Want It Now? Then Ask for It! ................................................51
Summary ..............................................................................52
Chapter 6 Researching eBay Sales
Why Research Is Important ....................................................53
Find Out What It’s Worth ........................................................53
Search eBay’s Completed Auctions ........................................54
Search Terapeak’s Marketplace Research Database ................56
Take eBay’s Pulse ..................................................................58
Discover the Most Popular Searches ......................................59
Use Third-Party Research Tools ..............................................59
Summary ..............................................................................60
Chapter 7 Bidding in Online Auctions
Understanding the Bidding Process ........................................61
How to Read an Item Listing ..................................................65
Before You Bid ......................................................................68
Placing a Bid ........................................................................69
Bidding in a Reserve Price Auction..........................................70
What to Do After You’ve Bid....................................................71
You Won! Now What? ............................................................73
Summary ..............................................................................74
Chapter 8 Sniping to Win
What Sniping Is—and How It Works ........................................75
Successful Sniping, Step-by-Step ............................................77
Using Automated Sniping Tools ..............................................78
Summary ..............................................................................80
Chapter 9 Buying Fixed-Price Items
Using the Buy It Now Option ..................................................81
Shopping the Fixed-Price Listings ............................................83
Do Your Shopping at eBay Stores............................................84
Just Like Amazon: Half.com....................................................86
Summary ..............................................................................88
Chapter 10 Paying for Your Purchase
Calculating the Final Price ......................................................89
Paying for Your Item ..............................................................90
Waiting for Your Doorbell to Ring... ........................................94
Summary ..............................................................................94
Chapter 11 Buying Safely
Bad Things Can Happen... ....................................................95
Protecting Yourself After the Sale............................................96
Tips for Protecting Yourself on eBay ........................................99
Summary ............................................................................100
Chapter 12 How to Make a Million Dollars Selling on eBay
Making Your First Million on eBay..........................................101
Selling on eBay: It’s Hard Work ............................................102
Summary ............................................................................102
Chapter 13 Where to Find Items to Sell
Selling Your Own Personal Items ..........................................103
Finding Other Items to Sell ..................................................103
Expanding Your Sales ..........................................................107
Summary ............................................................................110
Chapter 14 What to Do Before You Sell
Prepping Your Item for Sale ..................................................111
Choosing the Type of Listing ................................................112
Picking the Right Category....................................................115
Setting the Right Price ........................................................116
Summary ............................................................................118
Chapter 15 Selling Items via Online Auction
Creating a Basic Auction Listing............................................119
Creating Customized Item Listings ........................................125
Setting a Higher Minimum with a Reserve Price Auction ........127
Summary ............................................................................128
Chapter 16 Selling Items at a Fixed Price
Setting a Buy It Now Price ....................................................129
Creating a Fixed-Price Listing ................................................131
Summary ............................................................................136
Chapter 17 Creating More Effective Item Listings
Write a Title That SELLS!......................................................137
Write the Right Description ..................................................140
Making the Grade ................................................................142
Summary ............................................................................148
Chapter 18 Using Pictures in Your Listings
Why Pictures Matter ............................................................149
Tips for Taking Great Product Photos ....................................150
Editing the Image File ..........................................................153
Uploading Your Pictures to eBay............................................154
Summary ............................................................................158
Chapter 19 Accepting PayPal Payments
Accepting Credit Cards—and More—with PayPal ....................159
Signing Up for PayPal ..........................................................160
Paying for PayPal..................................................................161
Choosing PayPal in Your New Auction Listing..........................162
Collecting PayPal Payments ..................................................163
Evaluating Other Methods of Payment ..................................164
Summary ............................................................................165
Chapter 20 Managing Your Item Listings
Editing an Item Listing..........................................................167
Canceling a Listing ..............................................................168
Blocking Buyers ..................................................................169
Relisting an Item ................................................................170
Summary ............................................................................171
Chapter 21 Dealing with Non-Paying Buyers
What to Do When a Buyer Doesn’t Pay ..................................173
Contacting an Unresponsive Bidder ......................................174
Filing an Unpaid Item Dispute ..............................................174
Asking eBay to Refund Your Fees ..........................................175
Giving Other Bidders a Second Chance ................................177
Summary ............................................................................178
Chapter 22 Packing and Shipping Your Items
Choosing a Shipping Service ................................................179
How to Pack Your Items—Safely and Securely ......................188
Creating the Shipping Label..................................................193
Summary ............................................................................196
Chapter 23 Using Advanced Selling Tools
Why Use eBay’s Advanced Selling Tools? ..............................197
Using Turbo Lister to Create Auction Listings ........................198
Using Selling Manager to Manage Your Auctions ....................199
Using Blackthorne to Create and Manage Your Auctions ........200
Using Third-Party Selling Tools ..............................................201
Summary ............................................................................202
Chapter 24 Selling Internationally
The Pros and Cons of Selling Internationally ..........................203
Selling Outside the U.S. ......................................................205
Shipping Across Borders—and Oceans..................................206
eBay’s International Marketplaces ........................................208
Summary ............................................................................210
Chapter 25 Using a Trading Assistant to Sell Your Items
Understanding eBay’s Trading Assistant Program....................211
Finding a Trading Assistant ..................................................212
What to Expect from a Consignment Sale..............................214
Summary ............................................................................215
Chapter 26 Dealing with Feedback
Understanding Feedback ......................................................217
Reading Feedback Comments ..............................................218
Leaving Feedback ................................................................220
Summary ............................................................................222
9780672335365 TOC 2/8/2011
| Erscheint lt. Verlag | 17.3.2011 |
|---|---|
| Verlagsort | Indianapolis |
| Sprache | englisch |
| Maße | 139 x 208 mm |
| Gewicht | 270 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 0-672-33536-0 / 0672335360 |
| ISBN-13 | 978-0-672-33536-5 / 9780672335365 |
| Zustand | Neuware |
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