Design for Motion - Austin Shaw

Design for Motion

Fundamentals and Techniques of Motion Design

(Autor)

Buch | Softcover
380 Seiten
2019 | 2nd edition
Routledge (Verlag)
978-1-138-31865-6 (ISBN)
57,35 inkl. MwSt
In this updated second edition, Austin Shaw explores the principles of motion design, teaching readers how to harness essential techniques to create compelling style frames, design boards, and motion design products.
Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.

In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.

This second edition also includes updates on the following:






Illustration techniques
Typography
Compositing
Visual storytelling
Incorporating 3D elements
Social/mobile-first design
Portfolio and concept development
How to develop a distinct personal design style, and much more

Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.

Austin Shaw is a full-time Professor of Motion Media Design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For over 15 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1 and as a Creative Director, Designer, and Animator for companies such as Brand New School, Curious Pictures, Digital Kitchen, Perception, Sarofsky, and Superfad.

Foreword to the 2nd Edition by Erin Sarofsky

Foreword to the 1st Edition by Justin Cone

Introduction: Motion Design

1. Design for Motion

2. Concept Development

3. Design Essentials

4. Stylistic Creative Briefs for Portfolio Development

5. Type-Driven Design Boards

6. Illustrative Design Boards

7. Information-Graphics/Data Visualization Design Boards

8. Character-Driven Design Boards

9. Tactile Design Boards

10. Modern Design Boards

11. Matte Painting

12. Illustrative Design Boards

13. Finding Inspiration

14. Looking Forward

15. Design for Motion "Young Guns"

Erscheinungsdatum
Zusatzinfo 250 Illustrations, color
Verlagsort London
Sprache englisch
Maße 210 x 280 mm
Gewicht 1400 g
Themenwelt Kunst / Musik / Theater Film / TV
Informatik Grafik / Design Film- / Video-Bearbeitung
ISBN-10 1-138-31865-5 / 1138318655
ISBN-13 978-1-138-31865-6 / 9781138318656
Zustand Neuware
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