180 South

Yvon Chouinard, a noted alpinist and environmentalist, is the founder and owner of Patagonia, Inc., which" Fortune" has called "the coolest company on the planet." He is also the co-founder with Craig Mathews of 1% For The Planet and the author of "Let My People Go Surfing." Doug Tompkins is a mountain climber, Deep Ecologist, and forward-thinking businessman. Tompkins was the founder of The North Face and co-owner of the ESPRIT clothing company. Chris Malloy is a professional surfer, cowboy, and visionary filmmaker. He directed the well-respected films "Shelter," "Thicker than Water," "A Brokedown Melody," and "One Track Mind." Chris has brought his eye and style to Patagonia clothing, helping them brand and realize their surf line and retail surf stores. An advocate for sustainable living and for surfing's roots, Chris still opts to paddle into some of the largest surf imaginable. Jeff Johnson is one of the best surf photographers in the business.