Design in Business
Seiten
2001
Financial Times Prentice Hall (Verlag)
978-0-273-64374-6 (ISBN)
Financial Times Prentice Hall (Verlag)
978-0-273-64374-6 (ISBN)
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous "Total Design Management" making design a part of everyone's concern.
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
I: DESIGN DEFINITIONS AND MANAGEMENT PROCESSES
1: Why design?
2: What is design?
3: Managing the process
II: INTEGRATED DESIGN MANAGEMENT
4: Strategy and Design
5: Marketing and design
6: Operations management and design
7: Organizational behaviour and design
8: Finance and design
9: Design and the law
III: IMPROVING THE DESIGN PROCESS
10: Performance measurement and benchmarking
11: Design Tools
IV: DESIGNS ON THE FUTURE
12: Creating design futures
| Erscheint lt. Verlag | 23.11.2001 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 190 x 245 mm |
| Gewicht | 601 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion | |
| Wirtschaft ► Betriebswirtschaft / Management ► Projektmanagement | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-273-64374-6 / 0273643746 |
| ISBN-13 | 978-0-273-64374-6 / 9780273643746 |
| Zustand | Neuware |
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