Public Health Approaches to Health Promotion

Prof. Monika Arora is a public health scientist working in the area of preventing and managing Non Communicable Diseases (NCDs) through health promotion and health advocacy. She is the Vice President (Research and Health Promotion) at the Public Health Foundation of India. She has a special interest in NCD policy research, Health Impact Assessment (HIA) and program evaluations. She is Executive Director of HRIDAY (Health Related Information Dissemination Amongst Youth) an NGO working on NCD prevention and control, youth and patient engagement and hosts the secretariat for Healthy India Alliance (India NCD Alliance). She is President-Elect of NCD Alliance (2021-23), and Chairperson of South East Asia NCD Alliance (2020-23). She has published extensively in the area of preventing NCD risk factors in different health promotion settings and particularly in the area of multi-sectoral action for NCD prevention and control. She has actively contributed to closing the research loop and her research outcomes have successfully informed policies, training and programmes at the National and Regional Levels. Prof. Arora has been a member of various national and international expert committees on NCD-related policies and programmes, including an expert committee formed by the WHO DG on Ending Childhood Obesity. Prof. Arora has been honoured with the Best Practices Award in Global Health in 2011 by the prestigious Global Health Council, for demonstrating best practice examples in the area of preventing NCDs among youth in community settings. She has also been awarded WHO Director General’s World No Tobacco Day Award in 2012, Exceptional Women of Excellence 2018 Award by Women Economic Forum (WEF) in April 2018 and Dr. Prem Menon outstanding service award in January 2018 by the World-India Diabetes Foundation (WIDF) in recognition of her contributions to the education and prevention of diabetes among children in India. Dr. Shifalika Goenka, is a physician and public health professional. She is Professor, Public Health Foundation of India. She also leads the Physical Activity program at the Centre for Chronic Disease Control (CCDC) – a WHO Collaborating Centre for Surveillance Capacity Building, & Translational Research in Cardio-metabolic diseases. She has lead the health promotion component of the one of the largest worksite projects in India for prevention of Non- communicable diseases and obesity which was recognised by the World Economic Forum as the best practice. A Commissioner on the Lancet Commission on Obesity (which got known as the Syndemic commission after publication of the report) she was co-author on the Lancet Series on Physical activity and Public Health, one and two. She is the country representative on the Global Report Card on physical activity and lead the Indian adaptation and validation of the first international physical activity measurement instrument. Her area of interests have expanded to the built environment and transport systems and its powerful role in enhancing Physical Activity in populations and lowering carbon emissions, decreasing accidents and the role of green spaces. She also heads Bioethics at the Public Health Foundation of India.

Preface

About the editors

List of contributors

Section I: Health Promotion Approaches

Perspectives 1: Promoting health and wellbeing through values-based practice

1. Approaches to health promotion. 2. Human rights-based approaches to public health and health promotion. 3. Facilitating People-Centred Health and Care through Patient and Public Involvement. 4. Prevention and Management of Substance Use: health promotion and behavioural approaches. 5. Social Media for promoting Health.

Section II: Application of Health Promotion Concepts and Approaches

6. Public Health Nutrition Approaches to Health Promotion. 7. Public Health Approaches to Tobacco Control.

Annexure 1

Case Study: Sustaining Behavior Change: Institutionalizing Health Interventions.

8. Public Health Approaches to Promoting Physical Activity. 9. Public Health Approaches to Safe Food and Water.

Perspective 2.

10. Public Health approaches in cancer screening and prevention: experiences from ground level.

Case Study: Application of Health promotion for cancer prevention – lessons from the field.

11. Public Health approaches: Road Traffic Injury prevention.

Section III: Health Promotion Practices in Different Settings

Perspectives 3: Health promotion in a complex world.

12. Health promotion for prevention and control of cancer in low- and middle-income countries. 13. Health Promotion is Site-Specific. 14. Public health approaches to healthy behaviours among children and adolescents in schools.

Case Study: "UDAAN: Towards a Better Future…"

Case Study: Planning damages public health.

Case Study: Using Creative Arts for Health Promotion.

Case Study: Using Theatre for Health Promotion: A Case Study from Punjab, India.

Section IV: Health Promotion Approaches to Address Social Determinants & Disparities

15. Considering the social, cultural, and contextual factors in health promotion: An anthropological snapshot.

Case Study: Cleaner, Healthier, and Happier. Using edutaining approaches for shifting attitudes and behaviours.

16. Addressing inequities and vulnerabilities in health and development: can we close the gap in a generation? 17. Culture sensitive approaches towards alleviating health disparities for promoting health.

Index