The Creativity Advantage

Creativity is usually seen as a good thing, but why? This book offers an overview of creativity studies, emphasizing the personal benefits for the creator. It highlights many different benefits that are not as often discussed including self-insight, healing, social connection, drive, and legacy.

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Creativity is usually seen as a good thing, but why? The Creativity Advantage first offers an overview of creativity studies with an emphasis on the little-discussed benefits of being creative. These include how creativity can lead to self-insight, help people heal, forge connections with others, inspire drive, and enable people to leave behind a meaningful legacy. Written in an engaging style and illustrated with interesting anecdotal material, this book offers a new perspective on creativity scholarship that can serve as an introduction to the field for newcomers or as a way to encourage new avenues for research.