Handbook on Heritage, Sustainable Tourism and Digital Media

Edited by Silvia De Ascaniis and Lorenzo Cantoni, USI – Università della Svizzera italiana, UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites, Lugano, Switzerland

Contents:

Preface xv
Acknowledgements xvi
Introduction to the Handbook on Heritage, Sustainable Tourism and Digital Media 1
Silvia De Ascaniis and Lorenzo Cantoni

PART I ACCESS
1 Access: Digital media can enlarge access to information about heritage
destinations 14
Lorenzo Cantoni and Emanuele Mele
2 Wikipedia and cultural tourism 25
Iolanda Pensa and Marta Pucciarelli
3 The role of music in the online communication of destinations as
a tourism cultural asset: the analysis of official tourism websites of ETC
countries 36
Günel Sadigova, Elena Marchiori and Lorenzo Cantoni
4 World History Encyclopedia: global access to cultural heritage 51
Jan van der Crabben
5 Digital technologies for communicating fashion heritage 60
Puspita Ayu Permatasari and Nadzeya Kalbaska
6 Online localization of UNESCO World Heritage: the case of the
Austrian National Tourist Office 76
Emanuele Mele
7 Machu Picchu through the eyes of Fernando Astete 87
Anna Picco-Schwendener
8 Accessibility to heritage knowledge: emerging modern heritage and
cultural tourism — roads and infrastructures as cultural corridors 98
Mar Loren-Méndez, Jacques Maes, Daniel Pinzón-Ayala and Roberto F.
Alonso-Jiménez

PART II BETTER
9 Better: Digital media can make tourism experiences at heritage
destinations better 108
Elide Garbani-Nerini, Safak Korkut and Silvia De Ascaniis
10 ‘With new eyes’: teaching students to discover their local landscape and
communicate it with technologies 129
Camilla Casonato and Nicoletta Di Blas
11 ICT adaptation of cultural UNESCO World Heritage Sites towards
visitors coming from China: an exploratory European case study 142
Lea Hasenzahl
12 Studying tourism practices at heritage sites through online published
content: the case of the World Heritage Site Strasbourg, Grande-Île and
Neustadt 153
Gaël Chareyron and Sébastien Jacquot
13 Enhancing the heritage experience through ICTs: the National Gallery
of the Marche case study 167
Emanuela Conti
14 The role of ICTs in tourism communication at religious heritage sites 180
Shyju P J and Chandra Shamsher Bahadur Singh

PART III CONNECT
15 Connect: Digital media can connect residents, visitors and heritage 191
Silvia De Ascaniis and Karin Elgin-Nijhuis
16 Interpretation of heritage for tourists: an interactional view 210
Aleksandra Brezovec
17 Visitors’ use and perception of information and communication
technologies during visits to religious attractions in Romania 228
Walter C. Ihejirika
18 Co-creating on-the-road ICT solutions to promote sustainable tourism
in World Heritage Sites 242
Carolina Islas Sedano, Silvia De Ascaniis, Erkki Sutinen and Lorenzo Cantoni
19 The presence of Swiss and Italian World Heritage Sites on Facebook 254
Silvia De Ascaniis and Rossella Reale
20 Localization of social media content: the case of Brescia Tourism 272
Maria Garbelli and Manuel Gabriele

PART IV DISINTERMEDIATE
21 Disintermediate: Digital media can disintermediate relationships in
tourism at heritage destinations 286
Rayviscic Mutinda Ndivo
22 Potential of online travel reviews’ argument analysis for the
management of natural heritage sites: the case of Jiuzhaigou National
Park, China 294
Angela Tritto and Silvia De Ascaniis
23 The disintermediation role of social media to manage and monitor
visitor flows in heritage sites 311
Engelbert Ruoss and Andela Sormaz
24 ICTs and community tourism on the island of Mozambique 329
Salomão David and Esperança Muchave

PART V EDUCATE
25 Educate: Digital media can educate players in the field of tourism at
heritage destinations 337
Nadzeya Kalbaska and Ilaria Rosani
26 The eLearning journey of a MOOC: the case of the ‘Tourism
Management at UNESCO World Heritage Sites’ course 347
Ilaria Rosani
27 Online training for travel agents on tourism destinations and heritage
tourism: the case of Switzerland Travel Academy 358
Nadzeya Kalbaska and Nicole Regazzoni
28 Online education for the humanities: the case of two MOOCs in
literature and architecture 367
Stefano Tardini and Giorgia Mora

Index 376