Intercultural Public Relations

Lan Ni is Professor at the University of Houston, specializing in intercultural public relations. Funded by various national and regional agencies, her research examines publics, relationship and conflict management, and community engagement in different cultural contexts and interdisciplinary programs. Qi Wang Schlupp is Associate Professor at Villanova University and Editor-in-Chief of Negotiation and Conflict Management Research (2019–2022). Her research is focused on intercultural communication, interpersonal communication, and conflict management. Bey-Ling Sha is Dean of the College of Communications, California State University, Fullerton. She is an award-winning public relations researcher, teacher, and practitioner.

Part 1: Overview 1. Introduction 2. A Theoretical Framework of Intercultural Public Relations Part 2: Contexts of Practices Intercultural Public Relations in Corporations and Business 3. Pinpointing, Prioritizing, and Practicing Purpose 4. Unpacking the Meat Industry’s COVID-19 Response 5. Building Relationship with the Public from Different Cultural Backgrounds on Social Media: A Case Study on Estée Lauder’s Social Media Communication Strategies in the United States and China Intercultural Public Relations in Government and Military Public Affairs 6. When Black College Presidents Visit the White House:The Case of a Culture Clash in Crisis Management 7. Enhancing the Global Mindset in Military Public Affairs Intercultural Public Relations in Health Care 8. The Implications of Public Health Messaging Strategies: How Branding Disease May Improve Public Health Awareness in the Gulf Cooperation Council (GCC) Intercultural Public Relations in Education 9. Managing a Relational Triad during COVID-19: Strategic Management, Intercultural Competency, and Negotiation Savvy Intercultural Public Relations in Activism/Social Change 10. Exploring an Integrated Approach to Understanding and Communicating with Publics for Activist Organizations: Black Liberation Movement Part 3: From Theory to Practice 11. Intercultural Communication Competence in the Moral Circle: Learning from Research and Practice 13. Conclusion