The Culture Builders

Jane Sparrow began her career in IBM and has held a variety of senior positions in organizations such as Sony Europe, The Energy Project, and MCA (now part of the WPP Group). As Director of Communication and Change for Sony Europe she instigated a new culture of communication, involvement and personal growth through coaching members of the board to engage, motivate their people and sustain high performance. Jane is an active member of the International Association of Business Communicators (IABC) and the past Programme Chair for the IABC Global Conference in 2006, 2007 and 2008. Jane is a co-author of the IABC Handbook of Organisational Communication and she publishes frequent articles in a variety of journals and publications and has been rated an 'All Star Speaker' by the attendees at the IABC World Conference.

Contents: Preface; Introduction; Part I The Organisational Engagement Strategy: What is engagement?; Why engage people in business?; What are the factors that drive engagement?; An introduction to the organisational engagement strategy; Generating understanding; Commitment; Attachment; Significance; Measurement. Part II Manager as Culture Builder: The importance of the manager in culture building and engagement; The five roles for manager as culture builder; The prophet; The storyteller; The strategist; The coach; The pilot. Part III Leader as Culture Builder: Supercharging the five roles of manager as culture builder for senior leaders; The senior leader as prophet; The senior leader as storyteller; The senior leader as strategist; The senior leader as pilot. Part IV Engagement in Action: Engagement in action. References; Index.