Membership Marketing in the Digital Age
Rowman & Littlefield (Verlag)
978-1-4422-5981-2 (ISBN)
Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as:
·Member acquisition
·Membership planning and projections
·Membership retention and renewals
·Membership servicing, engagement and loyalty
It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Patricia Rich is a founder of EMD Consulting Group and has consulted throughout the country and overseas on fundraising, membership, planning, search, and nonprofit management issues for all types of organizations. She has been the president/CEO of the Arts and Education Council of Greater St. Louis and the director of planning and development at the Missouri Botanical Garden, being responsible for all phases of fundraising, membership and strategic planning, which she currently teaches at the University of Missouri-St. Louis. Dana S. Hines is the President and CEO of Membership Consultants, Inc. Dana founded Membership Consultants in 1987 and has served over 500 membership organizations nationally, providing Membership Audits and Strategic Plans, direct mail and multi-channel campaigns to acquire, renew, upgrade and convert members to donors. Dana and Membership Consultants have been leaders in the membership arena, serving clients such as the National Baseball Hall of Fame, Museum of Science Boston, Desert Botanical Garden, Phoenix Zoo, History Colorado and Forest Park Forever. Dana served as a membership manager for the Missouri Botanical Garden prior to her membership consulting career. Rosie Siemer is the founder and CEO of FIVESEED, a digital marketing agency and interactive design studio delivering integrated online marketing, social media, and mobile solutions for visitor-serving organizations, education, associations, and nonprofits. Rosie has consulted for leading institutions across the U.S. including the Museum of Science Boston, History Colorado, Phoenix Zoo, Museum of Contemporary Art San Diego, University of Nebraska, Colorado Center for Nursing Excellence, and the Association of Zoos and Aquariums. Rosie serves on the Board of Directors at the World Trade Center Denver, and is an instructor at the Rocky Mountain World Trade Center Institute on the topics of international social media and mobile marketing.
Foreword
Preface
Acknowledgments
Chapter One: The Meaning of Membership
Chapter Two: Planning for Membership
Chapter Three: Membership and Fundraising
Chapter Four: The Membership Program
Chapter Five: Leadership, Management, and Staff
Chapter Six: Membership Acquisition
Chapter Seven: Membership Retention and Renewals
Chapter Eight: Direct Mail
Chapter Nine: Selling Memberships: The Art of On-Site Sales
Chapter Ten: Marketing the Membership Program
Chapter Eleven: Digital Marketing for Membership
Chapter Twelve: Benchmarking Success in Membership
Chapter Thirteen: The Math of Membership
Chapter Fourteen: What’s Next in Membership
Appendixes
A: Planning Worksheet - Acquisition
B: Planning Worksheet – Renewals Current
C: Planning Worksheet – Upgrades
D: Planning Worksheet – Events
E: Planning Worksheet – Recordkeeping
F: List Trade Agreement with Mailing Organization
G: Membership Case Studies
Glossary
Index
About the Authors
Erscheint lt. Verlag | 3.12.2015 |
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Reihe/Serie | American Association for State and Local History |
Verlagsort | Lanham, MD |
Sprache | englisch |
Maße | 154 x 228 mm |
Gewicht | 694 g |
Themenwelt | Kunst / Musik / Theater |
Geisteswissenschaften ► Geschichte ► Hilfswissenschaften | |
Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen | |
Wirtschaft ► Betriebswirtschaft / Management | |
ISBN-10 | 1-4422-5981-7 / 1442259817 |
ISBN-13 | 978-1-4422-5981-2 / 9781442259812 |
Zustand | Neuware |
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