Networking Magic

Rick Frishman is founder of Planned Television Arts and coauthor of ""Guerilla Publicity, Networking Magic,"" and the Author 101 series. Jill Lublin is an international speaker and CEO of the strategic consulting firm Promising Promotion. She has twenty years' experience working with ABC, NBC, CBS, and other national media, and is coauthor of the national bestsellers ""Guerrilla Publicity"" and ""Networking Magic"".

Introduction
1. What is Networking?
2. The Boardroom Dinners
3. Building Your Network
4. Identifying Your Targets
5. Positioning Yourself
6. Your Networking Toolkit
7. Approaching Targets
8. Organized Networking Groups
9. Evaluating Networking and Events
10. Following up
11. Mining the Internet
12. Survey Says—Dos
13. Survey Says—Don’ts
14. Special Tactics
15. Summing Up
Reference Materials
Index