Communicating Data with Tableau
O'Reilly Media (Verlag)
978-1-4493-7202-6 (ISBN)
Ideal for analysts, engineers, marketers, journalists, and researchers, this book describes the principles of communicating data and takes you on an in-depth tour of common visualization methods. You’ll learn how to craft articulate and creative data visualizations with Tableau Desktop 8.1 and Tableau Public 8.1.
- Present comparisons of how much and how many
- Use blended data sources to create ratios and rates
- Create charts to depict proportions and percentages
- Visualize measures of mean, median, and mode
- Lean how to deal with variation and uncertainty
- Communicate multiple quantities in the same view
- Show how quantities and events change over time
- Use maps to communicate positional data
- Build dashboards to combine several visualizations
Ben Jones is an award winning Tableau Public author, and is also the Tableau Public product marketing manager at Tableau Software in Seattle, WA. With over 12 years of experience as an engineer, Lean Six Sigma Master Black Belt and Business Analytics manager for a Fortune 500 company, Ben worked on data-driven projects for every department, from facilities to finance.
Chapter 1Communicating Data
Appendix Step in the Process
Appendix Model of Communication
Three Types of Communication Problems
Six Principles of Communicating Data
Summary
Chapter 2Introduction to Tableau
Using Tableau
Tableau Products
Connecting to Data
Chapter 3How Much and How Many
Communicating “How Much”
Communicating “How Many”
Summary
Chapter 4Ratios and Rates
Ratios
Rates
Summary
Chapter 5Proportions and Percentages
Part-to-Whole
Current-to-Historical
Actual-to-Target
Summary
Chapter 6Mean and Median
The Normal Distribution
Summary
Chapter 7Variation and Uncertainty
Respecting Variation
Variation Over Time: Control Charts
Understanding Uncertainty
Summary
Chapter 8Multiple Quantities
Scatterplots
Stacked Bars
Regression and Trend Lines
The Quadrant Chart
Summary
Chapter 9Changes Over Time
The Origin of Time Charts
The Line Chart
The Dual-Axis Line Chart
The Connected Scatterplot
The Date Field Type and Seasonality
The Timeline
The Slopegraph
Summary
Chapter 10Maps and Location
One Special Map
Circle Maps
Filled Maps
Dual-Encoded Maps
Summary
Chapter 11Advanced Maps
Maps with Shapes
Maps Showing Paths
Plotting Map Shapes Using Axes
Summary
Chapter 12The Joy of Dashboards
Dashboards in Tableau
A Word of Caution
Types of Dashboards
Summary
Chapter 13Building Dashboards
Building an Exploratory Dashboard
Building an Explanatory Dashboard
Summary
Chapter 14Advanced Dashboard Features
Animating Dashboards
Showing Multiple Tabs
Adding Navigation with Filters
Adding Custom Header Images
Adding Google Maps to Dashboards
Adding YouTube Videos to Dashboards
Summary
Appendix Resources
Training
Examples
Blogs
Other Resources
| Erscheint lt. Verlag | 29.7.2014 |
|---|---|
| Zusatzinfo | colour illustrations, figures |
| Verlagsort | Sebastopol |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 463 g |
| Einbandart | Paperback |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Statistik / Evaluation |
| Informatik ► Datenbanken ► Data Warehouse / Data Mining | |
| Mathematik / Informatik ► Mathematik ► Statistik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Angewandte Statistik • Datenvisualisierung • tableau |
| ISBN-10 | 1-4493-7202-3 / 1449372023 |
| ISBN-13 | 978-1-4493-7202-6 / 9781449372026 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
