Starting an Online Business All-in-One Desk Reference For Dummies

Shannon Belew is co-owner of several online businesses including Bizoffice.com, a nationally recognized, award-winning global provider of resources for small and home businesses. Joel Elad is the author of Web Stores Do-It-Yourself For Dummies. He started his first online business in 1993.

Introduction. Book I: Online Business Basics. Chapter 1: Starting from Scratch. Chapter 2: Turning Internet Dreams into Reality. Chapter 3: Getting Real: Creating a Usable Business Plan. Chapter 4: Finding Money to Fund Your Online Start-Up. Chapter 5: Creating Policies to Protect Your Web Site. Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency. Book II: Legal and Accounting. Chapter 1: Minding the Law. Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations. Chapter 3: The Trademark-and-Copyright Two-Step. Chapter 4: Accounting for Taxes (And Then Some). Book III: Web Site Design. Chapter 1: What's in a (Domain) Name? Chapter 2: Designing Customer-Friendly Sites. Chapter 3: Building a Site without Spending a Fortune. Chapter 4: Finding the Host with the Most. Chapter 5: Writing Content that Search Engines Want to See. Chapter 6: Lights, Camera, Action! Taking Your Site Live. Book IV: Online and Operating. Chapter 1: Determining Your Revenue Model. Chapter 2: Making Money with Affi liate Programs. Chapter 3: Turning Information into Profi t, from e-Books to Webinars. Chapter 4: Paying Up with the Right Payment Options. Chapter 5: Putting the (Shopping) Cart before the Horse. Chapter 6: Taking Inventory. Chapter 7: Fulfi lling Expectations and Orders. Book V: Internet Security. Chapter 1: Understanding Security and Your Risks. Chapter 2: Developing a Security Plan. Chapter 3: Attacked! What to Expect from the Net-Thief. Chapter 4: Securing Your Site and Your Business. Chapter 5 : Overcoming Security Concerns in the Wireless World. Book VI: Boosting Sales. Chapter 1: Driving Traffi c, Driving Sales. Chapter 2: Special-Edition Public Relations for the Web. Chapter 3: Web Marketing at Work. Chapter 4: Converting Browsers to Buyers. Chapter 5: Analyzing and Monitoring Your Customers. Chapter 6: Mastering Search Engines, Optimization, and Rankings. Book VII: Retail to E-Tail. Chapter 1: Knowing When to Put Your Store Online. Chapter 2: Understanding the Differences between Real and Virtual Customers. Chapter 3: Window Dressing for the Online Display. Chapter 4: Making In-Store Customers Loyal Online Shoppers. Chapter 5: Staying Local, Getting Mobile with M-Commerce. Chapter 6: Troubleshooting the Transition to E-Tail. Book VIII: Storefront Selling. Chapter 1: Instant E-Commerce with Storefronts. Chapter 2: Mastering the Amazon. Chapter 3: Let's Hear It for Yahoo! Chapter 4: Making eBay THE Way. Chapter 5: New Storefronts, New Opportunities. Book IX: Fundraising Sites. Chapter 1: Raining Donations: Why Not-for-Profi t Is Big Business Online. Chapter 2: Adding Online Moneymakers to an Existing Site. Chapter 3: Getting the Donor Base to Come to You. Chapter 4: More Online Marketing Strategies for Nonprofits. Chapter 5: Legal Considerations for Nonprofi t Organizations. Book X: Niche E-Commerce. Chapter 1: Discovering Niche Markets. Chapter 2: Discovering Niche Trends That Pay: Children and Boomers. Chapter 3: Blogging for Profit. Chapter 4: Socializing (And Profi ting) in Second Life. Book XI: E-Commerce Advanced. Chapter 1: Overhauling the Business. Chapter 2: Redesigning to Win New Customers. Chapter 3: Expanding Products to Increase Stagnant Sales. Chapter 4: Bringing Former Customers (Back) Home. Chapter 5: Revisiting Marketing Strategies. Chapter 6: Hiring Experts to Get Business Rolling Again. Chapter 7: Transitioning a Small Site into Big Business. Index.