Gay and Lesbian Tourism

Jeff Guaracino heads the regional communications and is an expert in gay tourism marketing programs for the Greater Philadelphia Tourism Marketing Corporation (GPTMC). The Philadelphia Get Your History Straight and Your Nightlife GayT campaign has been recognized by two industries (travel and public relations) with "best of the year awards" for consumer marketing and public relations. GPTMC's gay tourism marketing campaign features a ground-breaking television commercial and has earned Philadelphia $10 million in publicity. Guaracino also oversees the Hispanic and Canadian public relations efforts for GPTMC. Previously, Guaracino served as director of communications for the Franklin Institute, (Philadelphia's premier science museum) and prior to that, was communications associate CBS, Inc. and public relations manager at the AIDS Coalition of Southern New Jersey. Active in the community, he serves as a marketing and public relations consultant to a number of regional organizations where he specializes in crisis communications and marketing. He serves on the board of the William Way GLBT Community Center. He is also a member of the National Lesbian and Gay Journalists Association and served on the host committee for the national convention in September 2002. Guaracino is a graduate of Rowan University and has studied at Temple University. He resides in Philadelphia, PA.

Chapter 1 The rise in gay and lesbian tourism, nothing short of historic; Chapter 2 Terminology; Chapter 3 The economic power of gay tourism; Chapter 4 Building stakeholder support; Chapter 5 Best practices in gay and lesbian tourism marketing; Chapter 6 How do you know if you are gay-friendly?; Chapter 7 International, group, meeting and convention and corporate; Chapter 8 Gay sports; Chapter 9 The future;