Realty Blogging

Richard Nacht, Paul Chaney (Autoren)

Buch | Softcover

224 Seiten

2006
McGraw-Hill Professional (Verlag)
978-0-07-147895-3 (ISBN)

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Shows how to increase real estate sales and profits through blogging. This book helps readers to learn strategies to set themselves apart from their competition, including brand building, competitive differentiation, relational marketing, and positioning.

Unleash the power of blogging in your real estate business

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:

Develop an effective Internet marketing strategyGenerate leads consistently at almost no costDefine yourself as an expert in a particular areaServe your market nicheEstablish long-term relationships with your customersCreate content that attracts major search enginesCreate buzz about your blog in the media
Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Introduction- Blogging as a Strategic Reast Estate Marketing Tool

1: Search Engine Marketing

2: Direct Communication

3: Build Your Brand

4: Differentiat Yourself from the Competition

5: Relational Marketing

6: Exploit the Niches

7: Media and Public Relations

8: Position Yourself as an Expert

9: Manage Your Real Estate Reputation

10: Manage Your Offic Projects

Appendices

A: How to Get Your Blog Started

B: How to Choose The Blog Platform that is Right For Your and Your Business

C: Ten Deicsions to make Before Launching Your Blog

D: How to Write, Blog-Style

Erscheint lt. Verlag	16.12.2006
Zusatzinfo	10 Illustrations
Sprache	englisch
Maße	152 x 226 mm
Gewicht	299 g
Themenwelt	Wirtschaft ► Allgemeines / Lexika
	Wirtschaft ► Betriebswirtschaft / Management ► Rechnungswesen / Bilanzen
	Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Immobilienwirtschaft
ISBN-10	0-07-147895-7 / 0071478957
ISBN-13	978-0-07-147895-3 / 9780071478953
Zustand	Neuware