An Introduction to Data Analysis Using IBM SPSS

Lokesh Jasrai is currently working as Associate Professor with Mittal School of Business, Lovely Professional University, Punjab, India. A postgraduate (MBA-Agri-Business) from Institute of Agri-Business Management, Bikaner (Raj.) and PhD in Rural Marketing, Dr Jasrai has been actively involved in imparting quality education in the field of Business Administration. He is having 12 years of full-time teaching and research experience in the field of Management (Marketing). As keen researcher, he has presented several research papers in national & international conferences and published various articles in Refereed and Scopus/ABDC listed Journals. His areas of expertise are data analysis with SPSS, Business Research Methods and Business Analytics with R. He is also having a life membership of Punjab Commerce & Management Association.

PART-I BASICS OF SPSS WINDOWS 1. Orientation to SPSS Windows 2. Creating and Editing Data PART-II DATA VISUALIZATION AND DESCRIPTIVE STATISTICS 3. Displaying Data with Charts and Graphs 4. Frequency Analysis and Descriptive Statistics 5. Exploratory Data Analysis PART-III CROSS TABULATION AND MEANS ANALYSIS 6. Data Analysis with Cross Tabulation 7. Means Analysis PART-IV UNIVARIATE STATSITICAL INFERENCES 8. Independent Sample t-Test 9. Paired Sample t-test 10. One-Sample t-test PART-V EXPERIMENTAL DESIGNS: ANALYSIS OF THE VARIANCE 11. One-Way Analysis of Variance (ANOVA) 12. Two-Way ANOVA Factorial Design 13. One-Way ANOVA Repeated Measures PART-VI RELATIONSHIP MEASUREMENT AND PREDICTIVE ANALYSIS 14. Measures of Association 15. Simple Linear Regression Analysis 16. Multiple Linear Regression Analysis 17. Binary Logistics Regression PART-VII NON-PARAMETRIC TESTS 18. Non-Parametric Tests PART-VIII RELIABILITY AND PROBAIBILITY DISTRIBUTION 19. Reliability Analysis 20. Probability and Sampling Distribution