Real Estate in Corporate Strategy

Introduces business managers and real estate managers to the changing role of real estate in corporate business. Practical help is provided to assist managers in developing, presenting and implementing corporate strategy incorporating real estate.

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Introduces business managers and real estate managers to the changing role of real estate in corporate business. The aim is point up the importance of real estate, not in isolation but as an integral part of corporate strategy. The book shows how new technologies are affecting the ways that businesses look upon their real estate needs and make provision for them. Specific features, such as tenures and the problems of obsolescence are addressed. Practical help is provided to assist managers in developing, presenting and implementing corporate strategy incorporating real estate. There are seven case studies that illustrate contemporary practice.