Nation Branding and Sports Diplomacy

Yoav Dubinsky is an Instructor of Sports Business in the Lundquist College of Business at the University of Oregon, researching sports, nation branding and public diplomacy. As a global scholar and a former journalist, Dubinsky covered or researched international sports for almost 20 years, including from four Olympic Games.

Introduction.- Chapter 1 - Sports, Country Image, Nation Branding, and Public Diplomacy: Theoretical and Conceptual Frameworks.- Chapter 2 - Nation branding and sports-washing in international football: Exploring the roles of country image through the evolution of the FIFA World Cup.- Chapter 3 -Sports, Nation Branding, and Public Diplomacy in a changing World: A Global Review.- Chapter 4 - The Olympic Games, Nation Branding, and Public Diplomacy in a Post-Pandemic World: Reflections on Tokyo 2020 and Beyond.- Chapter 5 - Title IX and the Land of Opportunity: Six Lessons on Brand America and U.S. Sports Diplomacy amid the 50 Years Anniversary of the anti-sex discrimination Education Amendment of 1972.- Chapter 6 - International Football as a Nation Branding and Public Diplomacy Battlefield: The Case of the European Super League.- Chapter 7 - Sports-Washing.- Chapter 8 - Place branding and sports: From 'Track Town USA' to Oregon22 World Athletics Championships.- Chapter 9 - Sport-Tech Diplomacy: An Innovative Soft Power Tool for Nation Branding.- Chapter 10 - Where is the World headed to? A Glimpse to the Future of Sports, Nation Branding and Public Diplomacy.