The Global Challenge

In this extensively revised fourth edition textbook, authors Vladimir Pucik, Ingmar Björkman, Paul Evans and Günter Stahl take a people management and organizational perspective on the complex issues involved in successfully managing today’s multinational firms. Taking account of contemporary business challenges of digitalization, inclusion, and sustainability, The Global Challenge explores how international strategies are executed through people management.

Key Features:







Practical examples from leading and emerging multinational firms from around the world


Connected yet self-contained chapters to be used as teaching material in courses and programs


Critical insights provided by a team of scholars with extensive teaching, research, and consulting experience worldwide


Focus on topical issues such as mechanisms of cross-border control and coordination, virtual work and collaboration, diversity and inclusion, management of knowledge and innovation, and the role of people management in tackling societal problems and global sustainability challenges



Balancing thoroughly updated case studies with the latest academic research, this cutting-edge fourth edition textbook will be an invaluable resource for students enrolled in MBA, EMBA, and Master’s programs worldwide. Executives, managers, and HR professionals in multinational companies will also benefit from its examination of challenges and contradictions that firms confront when operating across borders.