International Business

Starting with an analysis of external environmental factors, this book moves to examine the functional and operational issues faced by international businesses. It provides cases and FT articles, encouraging the reader to explore the practical applications of the key concepts. There is also an emphasis on international strategic directions.

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International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an in-depth analysis of the environmental factors, the book then examines the functional and operational issues which organisations face in doing business internationally. This coherent structure is supported by a strong pedagogical framework within the text, and further substantial resources available on a companion website. The second edition of the text offers a thorough update of all material. New and revised cases and examples are extended to incorporate FT articles and extracts, allowing students to see the practical applications of the key concepts. A great supplementary package supports this text which can be obtained through its companion website www.booksites.net/wallrees