The Communicating Principal
Rowman & Littlefield (Verlag)
978-1-4758-6263-8 (ISBN)
The Communicating Principal: Practical Strategies for School Leaders provides real-world stories, best-practice guidelines, and practical communication checklists designed to help school leaders better understand their community and bring them in to co-create a vision for positive transformation. From social media and websites to crisis and internal messaging, this book shares systems and supports that make communicating easier and more effective. Every topic is covered from the lens of a principal—what you need, how it can be done quickly and inexpensively, and how to measure success so that it can be shared and replicated. Not every school or district can afford a communication professional; The Communicating Principal is the next best thing.
With more than 20 years’ experience in communications, marketing, and public relations, Trinette Marquis is passionate about working with public schools and improving school community relationships. Her work has been recognized by the National School Public Relations Association, the American Association of School Administrators, the Medical Marketing Association, and the International Association of Business Communicators. She is past president of the California School Public Relations Association and regularly presents to national audiences on public relations. Natalie A. Nash began her career in communications in news reporting as news assistant at the Chicago Bureau of The New York Times. She believes that the new imperative for today’s communications professional is to help create school environments that provide a positive framework for critical conversations, particularly around race, culture, and equity. She currently serves as co-chair of the Illinois Chapter of the National School Public Relations Association (INSPRA) Equity Task Force where she works with school PR professionals to promote, empower, and create equitable practices relevant to the role of the school communications professional.
Foreword
Acknowledgments
Introduction
Chapter 1. The Case for Effective Communication: The Communication Principle
Section I. Research
Chapter 2. Research as a Foundation
Chapter 3. Qualitative Research
Section II. Planning
Chapter 4. Understanding Your Audiences
Chapter 5. Planning Your Work
Chapter 6. Messaging
Section III. Implementation
Chapter 7. Communication Channels
Chapter 8. Social Media
Chapter 9. Supportive Systems
Chapter 10. Crisis Communication
Chapter 11. Working with the Media
Chapter 12. Internal Communication
Chapter 13. Culture Building
Chapter 14. Customer Service
Section IV. Evaluating
Chapter 15. Measuring Your Work
Chapter 16. Data Collection
Chapter 17. Analytics
Section V. In Closing
Chapter 18. Leading
Appendix A
Appendix B
Glossary
Additional Resources
About the Authors
| Erscheinungsdatum | 25.06.2021 |
|---|---|
| Verlagsort | Lanham, MD |
| Sprache | englisch |
| Maße | 155 x 219 mm |
| Gewicht | 363 g |
| Themenwelt | Sozialwissenschaften ► Pädagogik |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-4758-6263-6 / 1475862636 |
| ISBN-13 | 978-1-4758-6263-8 / 9781475862638 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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