Public Relations Management: A Team-Based Approach

Emerging communication technologies continue to affect the practice of public relationsOC..Public Relations Management: A Team Based Approach by Diane F. Witmer features discussions of these new developments, including social media and the Internet. Unique to the market, Public Relations Management: A Team Based Approach addresses the team structure in which public relations is typically practiced.
Public Relations Management: A Team Based Approach:


Includes learning objectives, reflection exercises, and a full index and glossary.
Provides practical examples, full texts of professional ethical standards, a general template and language for a public relations proposal, illustrations, and more to effectively address the needs of upper-division Public Relations Management students and entry-level practitioners.
Features a refresher on what public relations is and does, as well as the ethical imperatives of public relations.
Describes fundamental concepts of small group dynamics, the development and management of effective public relations teams, and team-driven public relations projects.
Demonstrates the ways in which key theories and models inform the practice of public relations.
Explains step-by-step development of a public relations plan, presentation of a formal public relations proposal, program implementation and evaluation, and reporting a program's measured success.
Resources include PowerPoint?" slides and a test bank.