Business Recoded

Peter Fisk is an acclaimed global thought leader, bestselling author and inspiring speaker. He leads GeniusWorks, a strategic business accelerator based in London, advising executive teams on developing their skills and their future growth. He is a professor of leadership, strategy and innovation at IE Business School in Madrid, where he leads their flagship executive programs. Fisk's career was forged in a superconductivity lab, accelerated by managing supersonic travel brands, shaped in corporate development, evolved in a digital start-up andformalised as CEO of the world's largest marketing network. In addition, he is the Thinkers50 Global Director and founder of the European Business Forum.

Introduction: Recode xvii
Business needs a new code for success xvii
Why do we need to recode? xviii
The future isn't like it used to be xx
The new DNA of business xxii
The new DNA of business xxiv
The new DNA of leadership xxvii
Have the courage to lead the future xxx
Inspirations to change your world xxxi
Inspiration 1 Eliud Kipchoge xxxi
Inspiration 2 DeepMind xxxvi
Inspiration 3 Tan Le xl
Inspiration 4 Satya Nadella xliii
Inspiration 5 Mary Barra xlvii
Inspiration 6 Jack Ma l
Inspiration 7 JK Rowling liv
SHIFT 1 AURORA: Recode your future 1
How will you reinvent your business for a better future? 1
Code 1 What's your future potential? 3
Look forwards not back 5
What's your future potential? 9
Leaders need to be farsighted 14
Code 2 Have a future mindset 19
Open your mind to newness 20
Grow yourself, and your business 24
Create the future in your own vision 26
Code 3 Imagine a better business 28
The deep flaws of capitalism 28
Business as a platform for change 31
The $12 trillion opportunity of the SDGs 35
Code 4 Find your inspiring purpose 38
Finding your purpose 39
Purpose-driven companies do better 41
Turning inspiring purpose into practical action 44
Code 5 Create your future story 47
What's your future story? 48
Pixar and the hero's journey 51
The future story of your business 52
Code 6 Deliver more positive impact 54
Profitability and value creation 55
From shareholders to stakeholders 57
Smarter choices, positive impact 60
Code 7 Be the radical optimist 62
Believe in better 63
Be curious and optimistic 66
Be the change 68
Summary: How will you recode your future? 70
SHIFT 2 KOMOREBI: Recode your growth 73
Where are the best opportunities to grow further and faster? 73
Code 8 Ride with the megatrends 75
Code 9 Find new sources of growth 86
Finding the future first 88
Seeing things differently 91
The 12 sources of growth 93
Code 10 Embrace the Asian century 96
Incredible Asia 98
The new Silk Roads 100
Learning from growth markets 102
Code 11 Embrace technology and humanity 107
The 4th Industrial Revolution 108
AI is rocket fuel for growth 113
Humanising technology 117
Code 12 Start from the future back 120
Jump to the future 121
Explore future scenarios 122
Map the growth horizons 125
Code 13 Accelerate through networks 128
The exponential value of networks 129
Linear business vs. network business 131
15 types of network effects 133
Code 14 Build a growth portfolio 136
Infinite and invincible 138
Exploit the present and explore the future 139
Leading for relentless growth 141
Summary: How will you recode your growth? 142
SHIFT 3 TRANSCENDENT: Recode your market 145
How will you reshape your market to your advantage? 145
Code 15 Explore the market matrix 147
Blurred boundaries 147
Multi-dimensional markets 150
What business are you really in? 153
Code 16 Disrupt the disruptors 155
Every market is disrupted 155
How corporates can disrupt the disruptors 158
Change the game to your advantage 159
Code 17 Capture the customer agenda 162
The new customer agenda 163
The new customer value equation 165
Code 18 Create new market spaces 168
Creating new markets 169
Power to the people 171
Every business is a "consumer" business 173
Code 19 Build trust with authenticity 176
Trust is a defining issue 177
Being real, authentic and transparent 179
People trust people 181
Code 20 Develop brands with purpose 183
Brands are about people not products 184
Build a manifesto brand 186
Deliver better value propositions 189
Code 21 Enable people to achieve more 191
Enabling more 192
Building a brand community 194
Communities built on passions 196
Summary: How will you recode your market? 197
SHIFT 4 INGENUITY: Recode your innovation 201
What does it take to drive more radical innovation? 201
Code 22 Be ingenious 203
Imagination, creativity and innovation 204
Imagining better 207
Amore inspired approach to innovation 210
Code 23 Search for better ideas 213
Where do good ideas come from? 214
Troublemakers and rulebreakers 217
Start by asking better questions 218
Code 24 Embrace a designer mindset 221
Design as creative problem-solving 222
Human-centred thinking 223
Design is function and form 226
Code 25 Create unusual connections 228
Creative fusions 229
Inspired by nature 231
Inspired by parallel markets 233
Code 26 Develop new business models 235
Innovating the whole business 237
Defining the business model 238
Innovating the business model 240
Code 27 Experiment with speed and agility 243
Fast experiments 244
Scale and multiply 246
"It's always Day 1" 250
Code 28 Dream crazy 252
The moonshot factory 252
10x better, not just 10% 254
Creating the future at X 255
Summary: How will you recode your innovation? 257
SHIFT 5 UBUNTU: Recode your organisation 261
How can the best teams achieve more together? 261
Code 29 Do human, inspiring work 263
Rise of the superhumans 264
The future of work 267
More human, more creative, more female 270
Code 30 Work as a living organisation 272
The quantum mechanics of business 273
Organisations as living organisms 276
The end of hierarchy 279
Code 31 Collaborate in fast projects 281
Teams beat individuals 283
From functions to projects 284
Fast and collaborative projects 285
Code 32 Align individuals and organisations 287
Individuals and Organisations 288
Inclusion drives cognitive diversity 290
Code 33 Create energy and rhythm 291
Learning as your advantage 293
Energising people 296
The rhythm of progress 298
Code 34 Be an extreme team 300
Create your "Kapa o Pango" 300
The team always wins 302
Fearless and fearsome 304
Code 35 Build a butterfly business 306
Ecosystems beat egosystems 307
Platforms transform markets 310
The "butterfly" business 313
Summary: How will you recode your organisation? 315
SHIFT 6 SYZYGY: Recode your transformation 319
What does it take to transform your business effectively? 319
Code 36 Transform your business 321
Business transformation 323
Pivot to a new space 325
Evolve to revolve 327
Code 37 Exploit the core, explore the edge 329
Transform for today and tomorrow 330
Dual Transformation 331
Shifting the core 333
Code 38 Start outside in, and inside out 334
Outside in 336
Inside Out 337
Transforming with purpose 339
Code 39 Engage people in change 340
Boiling frogs and burning platforms 341
Change as an emotional rollercoaster 343
Leading the change 346
Code 40 Build rocket ships to the future 347
Innovation Labs 349
Incubators and accelerators 350
Build your own rocket ship 351
Code 41 Create a circular ecosystem 353
Doughnut economics 354
Circular design 356
Net positive impact 359
Code 42 Have the strategic agility to never stop 361
The never-ending journey 362
Strategic agility 366
Emotional agility 368
Summary: How will you recode your transformation? 369
SHIFT 7 AWESTRUCK: Recode your leadership 373
Do you have the courage to create a better future? 373
Code 43 Step up to lead the future 375
What is leadership? 376
Leaders shape the future 377
Leaders with purpose 381
Code 44 Have the courage to do more 382
Dare to be more 383
Vulnerability and confidence 386
Code 45 Develop your own leadership style 390
How great leaders grow 392
What's your best leadership style? 396
Evaluating leaders 399
Code 46 Achieve your peak performance 404
Finding your future flow 404
Playing to your strengths 407
The leader's plastic brain 409
Code 47 Build endurance and resilience 411
The endurance of leaders 412
The resilience of leaders 415
The gratitude of leaders 418
Code 48 Create a better legacy 420
What will you give to the future? 421
How will you create a better world? 424
Letter to the future 429
Code 49 Be extraordinary 431
The people we admire most 433
How will you find your "extra" ordinary? 435
A good time to be extraordinary 437
Summary: How will you recode your leadership? 439
Doing more 443
Online resources 445
Acknowledgements 447
About the author 451
Index 453

»Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.«
ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company

»It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.«
ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas

»With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.«
STUART CRAINER, founder, Thinkers50

»Peter Fisk's excellent new book, Business Recoded, will help 'recode' your business by tapping into the minds of some of the world's most brilliant business leaders. It's a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.«
MARTIN LINDSTROM, author of Buyology and Small Data

»Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.«
WHITNEY JOHNSON, author of Disrupt Yourself

»A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thoughtful leader with vast experience in management development.«
SANTIAGO INIGUEZ, President of IE University.

»Business Recoded is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world.«
ANTONIO NIETO-RODRIGUEZ, author of The Project Revolution