Portfolio Building Activities in Social Media (eBook)

Chapter 1. Introduction to Social Media: An Art and Science
Creative Exercise Assignments
Self-Awareness Exercise
Chapter 2. Ethical and Legal Fundamentals of Social Media
Social Media Code of Ethics Assignment
Social Media Policy Assignment
Chapter 3. Personal and Professional Branding
Managing Online Reputation Assignment
Personal Branding and Networking Framework
Social Media Coaching and Thought Leadership Report
Social Media Certifications Audit Report
Key Areas of Social Media Tree
Chapter 4. Industry Qualifications and Roles
Industry Position Analysis
Networking and Outreach Assignment
Chapter 5. Research in Social Media: Monitoring, Listening, and Analysis
Social Media Internal and External Audit Assignment
Brand Social Media Template Analysis Assignment
Social Media Platform Assessment Assignment
Social Media Listening Assignment
Social Media “Riff-Off” Competition
Chapter 6. Strategic Planning for Social Media
Crisis Communication Plan Assignment
SWOT Analysis Assignment
Strategic Brief
Social Media Event Planning Content Game Plan Assignment
Chapter 7. Strategic Writing for Social Media
Creating a Style and Writing Guide Assignment
Blogging Assignment
Community Copywriting Assignment
Infographics Assignment
E-Book Assignment
Organic Versus Third-Party Tool Exercise
Chapter 8. Audience Segmentation and Analysis
Identifying Audience Segmentation Assignment
Audience Analysis Worksheet Assignment
Audience Segmentation Audit Assignment
Influencer Assignment
Chapter 9. Creating, Managing, and Curating Content
Content Idea Proposal Assignment
Content Creation Assignment: Images
Social Media Content Marketing and Analytics Certification Report
Visual Storyboard Assignment
Social Media Workshop Assignment
Content Creation and Curation Audit Exercise
Chapter 10. Measurement, Evaluation, Budget, and Calendar
Paid Media Assignment: Facebook and Instagram
Social Media Budget Assignment
Content Creation Assignment: Evaluation
Chapter 11. How Social Media Is Applied: Exploring Different Specializations, Part I
Social Media and Sports Assignment
Social Media and Crisis Communication Message Mapping Assignment
Social Media and Journalism Assignments and Exercises
Chapter 12. How Social Media Is Applied: Exploring Different Specializations, Part II
Social Media and Nonprofit Assignments And Exercises
Social Care Assignment
Social Media Around the World Assignment
Chapter 13. What Does the Social Media World Have That Is New?
Future Trends Pitch Assignment
Social Media Checklist for Continued Education
Creative Innovation of Social Media Education: How to Continue Being a Lifelong Learner
Self-Reflection and Actualization Exercise