Financial Times Essential Guide to Writing a Business Plan, The

Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.

Part 1: Preparing your plan
Chapter 1 - Essential preparation
Part 2: Writing your plan
Chapter 2 - The business
Chapter 3 - Market demand
Chapter 4 - Competition
Chapter 5 - Strategy
Chapter 6 - Resources
Chapter 7 - Financials and forecasts
Chapter 8  - Risk, opportunity and sensitivity
Chapter 9 - Conclusion
Part 3: Using your plan
Chapter 10 - Pitching your plan
Chapter 11 - Setting targets
Chapter 12 - Performing to plan
Epilogue: Beware these characters!
Appendices
Appendix A: Deriving competitive position
Appendix B: Structured interviewing of customers
Appendix C: An example business plan
Appendix D: Further reading
Index