Cases in Electronic Commerce

Written by professors at the Richard Ivey School of Business, this book contains 25 case studies. Each case study is based on a real-world company and provides detail on the implications associated with e-commerce initiatives. Students understand the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

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"Cases in Electronic Commerce" is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.