Beyond Good Company (eBook)

BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA. PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA.STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA.

Contents 5
Acknowledgments 6
Introduction: From Margins to Mainstream 9
1 Next Generation Corporate Citizenship 18
Part I: A Movement Afoot 32
2 Business and Society: A View from the Top 34
3 From Good to “Best of the Good” 50
4 New Rules for Business Success 68
5 Stages of Corporate Citizenship 82
Part II: Repurposing the Enterprise 100
6 Defining What Matters 102
7 Taking an Integrated, Strategic Approach 120
8 Leading Next Generation Companies 136
9 Engaging Employees as Citizens 154
Part III: Putting Citizenship To Work 170
10 Integrating Citizenship into the Business 172
11 Taking Citizenship to Market 188
12 Co-creating Value for Business and Society 206
Conclusion: Can Business Step Up? 224
Appendices 238
Appendix 1 Business in Society Interviews 238
Appendix 2 Business Case for Corporate Citizenship 240
Appendix 3 Stages of Corporate Citizenship—Self-Assessment Survey 242
Appendix 4 Roster of Founder/CEO Citizenship Trailblazers 246
Appendix 5 Today’s Socio-commercial Entrepreneurs: Select Examples 247
Appendix 6 Corporate Community Involvement in China: Select Examples 249
Appendix 7 Corporate-Nonprofit Partnerships: Select Examples 251
Appendix 8 Global Citizenship Organizations: Select Examples 255
Notes 264
About the Authors 282
Index 284
A 284
B 284
C 284
D 284
E 284
F 285
G 285
H 285
I 285
J 285
K 285
L 285
M 286
N 286
O 286
P 286
R 286
S 286
T 286
U 287
V 287
W 287
Y 287
Z 287