Starting an eBay Business For Dummies (eBook)

Marsha Collier is a world-renowned eBay maven, sought-after speaker, and bestselling author on eBay topics, with more than a million copies of her books in print. She has written all editions of eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All-in-One For Dummies.

Introduction 1

Part I: Getting Serious about eBay 7

Chapter 1: Launching Your Business on eBay 9

Chapter 2: The Finer Points of eBay Selling 31

Chapter 3: Cool eBay Tools 57

Chapter 4: Safe Selling Equals Profitable Sales 83

Chapter 5: Expanding Sales with an eBay Store 103

Part II: Setting Up Shop 119

Chapter 6: Finding Merchandise to Up Your Profits 121

Chapter 7: Pricing Your Items to Sell 139

Chapter 8: Establishing and Marketing Your Web Site 151

Part III: Business Is Business -- Time to Get Serious 167

Chapter 9: Software Built for Online Auctions 169

Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales 185

Chapter 11: Setting Up Listings That Sell 199

Chapter 12: Providing Excellent Customer Service 219

Chapter 13: Collecting Your Money 231

Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money 249

Part IV: Your eBay Back Office 263

Chapter 15: Getting Legal: Understanding Taxes and Licenses 265

Chapter 16: Savvy Record Keeping -- Keeping the Tax Man at Bay 277

Chapter 17: Building an eBay Back Office 293

Part V: The Part of Tens 311

Chapter 18: Ten (or So) Sellers Who've Made the Jump from Hobby to Profits 313

Chapter 19: Ten Other Places to Move Your Merchandise 323

Appendix A: eBay Business Glossary 333

Appendix B: The Hows and Whys of a Home Network 339

Index 345