The Portable MBA, Fifth Edition

Kenneth M. Eades , Professor of Business Administration, Darden School of Business, University of Virginia. Lynn A. Isabella , Associate Professor of Business Administration, Darden School of Business, University of Virginia. Timothy M. Laseter , Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth. Peter Rodriguez, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia. Paul J. Simko , Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia. Ian Skurnik , Associate Professor of Business Administration, Darden School of Business, University of Virginia.

List of Downloadable Materials vii Preface ix About the Authors xv Introduction: The MBA Degree Experience 1 1 Accounting Principles 8 2 The Principles of Economics 28 3 Introduction to Business Ethics 47 4 Marketing Management 63 5 Financial Management 83 6 Operations Management 111 7 Managing People 134 8 Supply Chain Management 156 9 Strategy-Defining and Developing Competitive Advantage 169 10 Financial Analysis and Firm Valuation 187 11 Consumer Behavior 216 12 New Product Creation 227 13 Entrepreneurship 243 14 Emerging Markets and Development 259 15 Enterprise Risk Management 277 16 Leading from the Middle 301 17 Managing Teams 314 18 Starting Your New Career with an MBA 332 Index 339