IBM Redux

This text takes an in-depth look at IBM's recovery and the man who is leading it, Lou Gerstner. It chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new strategies. It draws on more than 150 interviews and hundreds of documents.

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Here is the first unauthorized and in-depth look at IBM's recovery and the man
who is leading it, Louis V. Gerstner, Jr.
Since joining IBM in 1993, Lou Gerstner has presided over one of the most
remarkable comebacks in business history, taking IBM from an $8 billion annual
loss to a stunning $6billion profit in 1997 - as a result, Gerstner has become
a superstar of business, recognised three years consecutively by Vanity Fair as
one of the top American movers-and-shakers, although he remains an elusive and
guarded public figure.
Garr's account is drawn from more than 150 interviews and hundreds of pages of
documents, with unprecedented access to current and former IBM employees, and
has already received enthusiastic reviews (see reviews section - more to
follow).