What You Need to Know About Internet Marketing

This work aims to tell readers what they need to know to successfully use the Internet to put product and sales information on-line, build relationships with customers, send targeted announcements, and answer product support questions.

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This work aims to tell readers what they need to know to successfully use this communication and sales channel to put product and sales information on-line, build relationships with customers, send targeted announcements, and answer product support questions. It covers how to use the Internet as part of their overall marketing mix, written from a marketing, not technical, perspective.