Starting an Online Business For Dummies

Greg Holden is the founder of Stylus Media, which specializes in creating Web pages for small businesses. He is the author of nearly 50 books on computers and the Internet that provide readers with the knowledge, skills, and tools they need to expand their operations into the Internet.

Introduction. Part I: Launching Your Online Business. Chapter 1: What's New: The Latest Tools and Strategies for Your Online Business. Chapter 2: Opening Your Own Online Business in Ten Easy Steps. Chapter 3: Choosing and Equipping Your New E-Business. Chapter 4: Selecting Your E-Commerce Host and Design Tools. Part II: Establishing and Organizing Your Online Business. Chapter 5: Organizing Your Business Presence and Attracting Customers. Chapter 6: Making Shopping Easy on Your E-Commerce Site. Chapter 7: Accepting Payments. Chapter 8: Providing Customer Service with a Virtual Smile. Chapter 9: Sourcing Worldwide for Your Business. Part III: Building Traffic through Social Networking and More. Chapter 10: Advertising and Publicity: The Basics. Chapter 11: Search Engine Optimization. Chapter 12: Selling on Craigslist, Amazon.com, and CafePress. Part IV: Expanding beyond Your Own Web Site. Chapter 13: Running a Business with Online Auctions. Chapter 14: Taking Advantage of Google's Tools. Chapter 15: Spreading the Word on Facebook, Twitter, and Blogs. Part V: Keeping Your Business Legal And Fiscally Responsible. Chapter 16: Keeping It All Legal. Chapter 17: Online Business Accounting Tools. Part VI: The Part of Tens. Chapter 18: Ten Must-Have Features for Your Web Site. Chapter 19: Ten E-Commerce Marketplaces Worth Exploring. Index.