Telecommunications

Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. She has written ten other textbooks and hundreds of magazine articles. In 1999 she was the recipient of the Frank Stanton Award for Distinguished Contribution to Electronic Media Education and in 1997 she received the Distinguished Education Service Award from the Broadcast Education Association. She is a past governor of the Academy of Television Arts and Sciences and has also chaired that organization's Library Committee and Student Activities Committee. As Past President of the Broadcast Education Association she increased membership 24% and funding 59%. Professionally, she was Director of Programming for Valley Cable TV and the producer of numerous radio and TV programs for public, commercial, and cable outlets. Her teaching and consulting have taken her to many countries including Malaysia, Swaziland, Estonia, Australia, Guyana, and Russia. Her doctorate is from UCLA.

Table of Contents: Part I Electronic Media Forms 1Broadcast Radio 2Broadcast Television 3Cable Television 4DBS and the Internet 5Other Forms of Telecommunications: Corporate and Personal 6Movies 7International Media Part II Electronic Media Functions 8Business Practices 9Programs 10Laws and Regulations 11Ethics and Effects 12Advertising 13Audience Feedback 14Production and Distribution EpilogueCareers in Telecommunications