The Role of Franchising on Industry Evolution
Springer International Publishing (Verlag)
978-3-319-49063-2 (ISBN)
Rosalind Beere is a Lecturer of Strategic Management and Entrepreneurship at the National College of Ireland in Dublin. She has a multidisciplinary background which includes Economics, Sociology, and Business, and has taught undergraduate and postgraduate courses on Strategic Management, Entrepreneurship and Business Management. In terms of research her main area of focus is on Strategic Management and Entrepreneurship, specifically on franchising and its impact on industry evolution. Rosalind has worked as an independent consultant on strategic planning with a focus on start-ups and SMEs.
Chapter 1 Franchising Overview.- Chapter 2 International Context.- Chapter 3 The Emergence of Franchising.- Chapter 4 The Impact of Franchising on Industry Evolution.- Chapter 5 Case Study of the Irish Fast Food/Quick Service Restaurant Industry.- Chapter 6 Case Study of the Irish Real Estate Industry.- Chapter 7 Franchising: From Industry Fragmentation to Consolidation.- Chapter 8 Conclusion.
| Erscheinungsdatum | 02.06.2017 |
|---|---|
| Zusatzinfo | XIV, 224 p. 1 illus. in color. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Themenwelt | Technik |
| Wirtschaft ► Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre | |
| Schlagworte | business and management • customer expectations • Entrepreneurs • Government • Industries • Industry and industrial studies • macro-environmental • Technology |
| ISBN-10 | 3-319-49063-X / 331949063X |
| ISBN-13 | 978-3-319-49063-2 / 9783319490632 |
| Zustand | Neuware |
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