Contemporary Wine Marketing and Supply Chain Management

Author Daniel J. Flint: Daniel J. Flint is Regal Entertainment Group Professor of Business at The University of Tennessee, USA. Author Paola Signori: Paola Signori is Associate Professor of Marketing at University of Verona, Italy. Author Susan L. Golicic: Susan L. Golicic is Herbert Faculty Research Fellow and Associate Professor at Colorado State University, USA.

List of Tables

List of FiguresList of Images

Acknowledgements

Introduction

1. A Global Overview of Wine

2. Forms of Markets

3. Organizational Foundations

4. Relationships

5. Innovation and Experimentation

6. Sustainability

7. Brand Management Fundamentals 8. Supply Chain Design

9. Market Research

10. Contemporary Branding Tactics

11. Toward Communication 4.0

12. Selling

13. Supply Chain Management

14. Performance Diagnosis

15. Conclusions and the Future of Wine Marketing and SCM