Digital Product Management

Kristofer Layon is a product manager, designer, and educator. Kris divides his time between managing mobile products for Capella Education Company, doing independent design and development projects for web and mobile platforms, and writing books and articles for New Riders, Peachpit Press, A List Apart, and others. Kris’s product design career began in graphic design in the early 1990s, and in 1996 he started designing for the web, creating sites for engineers, urban planners, city governments, artists, musicians, retailers, the National Park Service and more than 30 higher education clients. In addition, Kris has taught design and typography in the University of Minnesota’s College of Design and, from 2008-2011, was the founding director of MinneWebCon– Minnesota’s web conference.

CHAPTER 1: What Is a Product?
CHAPTER 2: Understanding Markets and Customer Expectations
CHAPTER 3: Writing User Stories
CHAPTER 4: Analyzing and Prioritizing Enhancements
CHAPTER 5: Completing Minimum Viable Products
CHAPTER 6: Measuring Success
CHAPTER 7: Communicating Product Success
CHAPTER 8: Getting It Done
APPENDIX: Product Design Research