Methods for Testing and Evaluating Survey Questionnaires (eBook)

STANLEY PRESSER is a Professor in the Sociology Department and in the Joint Program in Survey Methodology at the University of Maryland. JENNIFER M. ROTHGEB is a Social Science Statistician at the Center for Survey Methods Research in the Statistical Research Division of the U.S. Census Bureau. MICK P. COUPER is an Associate Research Professor at the Institute for Social Research, University of Michigan, and at the Joint Program in Survey Methodology, University of Maryland. JUDITH T. LESSLER is Vice President, Partnership for Genomics and Molecular Epidemiology, Research Triangle Institute. ELIZABETH MARTIN is Senior Survey Methodologist at the U.S. Census Bureau. JEAN MARTIN is Director of the Social Analysis and Reporting Division of the Office for National Statistics, U.K. ELEANOR SINGER is a Research Professor at the Institute for Social Research, University of Michigan.

Contributors.

Preface.

1. Methods for Testing and Evaluating Survey Questions (Stanley
Presser, et al.).

PART I: COGNITIVE INTERVIEWS.

2. Cognitive Interviewing Revisited: A Useful Technique, in
Theory (Gordon B. Willis).

3. The Dynamics of Cognitive Interviewing (Paul Beatty).

4. Data Quality in Cognitive Interviews: The Case of Verbal
Reports (Fred G. Conrad and Johnny Blair).

5. Do Different Cognitive Interview Techniques Produce Different
Results (Theresa J. DeMaio and Ashley Landreth)?

PART II: SUPPLEMENTS TO CONVENTIONAL PRETESTS.

6. Evaluating Survey Questions by Analyzing Patterns of Behavior
Codes and Question-Answer Sequences (Johannes van der Zouwen and
Johannes H. Smit).

7. Response Latency and (Para) Linguistic Expressions as
Indicators of Response Error (Stasja Draisma and Wil Dijkstra).

8. Vignettes and Respondent Debriefing for Questionnaire Design
and Evaluation (Elizabeth Martin).

PART III: EXPERIMENTS.

9. The Case for More Split-Sample Experiments in Developing
Survey Instruments (Floyd Jackson Fowler).

10. Using Field Experiments to Improve Instrument Design: The
SIPP Methods Panel Project (Jeffrey Moore, et al.).

11. Experimental Design Considerations for Testing and
Evaluating Questionnaires (Roger Tourangeau).

PART IV: STATISTICAL MODELING.

12. Modeling Measurement Error to Identify Flawed Questions
(Paul Biemer).

13. Item Response Theory (IRT) Modeling for Questionnaire
Evaluation (Bryce B. Reeve and Louise C. Mâsse).

14. Development and Improvement of Questionnaires Using
Predictions of Reliability and Validity (William E. Saris, et
al.).

PART V: MODE OF ADMINISTRATION.

15. Testing Paper Self-administered Questionnaires: Cognitive
Interview and Field Test Comparisons (Don A. Dillman and Cleo D.
Redline).

16. Methods for Testing and Evaluating Computer-Assisted
Questionnaires (John Tarnai and Danna L. Moore).

17. Usability Testing to Evaluate Computer-Assisted Survey
Instruments (Sue Ellen Hansen and Mick P. Couper).

18. Development and Testing of Web Questionnaires (Reginald P.
Baker, et al.).

PART VI: SPECIAL POPULATIONS.

19. Evolution and Adaptation of Questionnaire Development,
Evaluation and Testing for Establishment Surveys (Diane K.
Willimack, et al.).

20. Pretesting Questionnaires for Children and Adolescents
(Edith de Leeuw, et al.).

21. Developing and Evaluating Cross-National Survey Insteuments
(Tom W. Smith).

22. Survey Questionnaire Translation and Assessment (Janet
Harkness, et al.).

PART VII: MULTI-METHOD APPLICATIONS.

23. A Multiple-Method Approach to Improving the Clarity of
Closely Related Concepts: Distinguishing Legal and Physical Custody
of Children (Nora Cate Schaeffer and Jennifer Dykema).

24. Multiple Methods for Developing and Evaluating a
Stated-Choice Questionnaire to Value Wetlands (Michael D.
Kaplowitz, et al.).

25. Does Pretesting Make a Difference? An Experimental Test
(Barbara Forsyth, et al.).

References.

Index.

"...a superb resource...The writing style of each of the authors is
uniformly excellent. This volume should be in every survey
practitioner's library." (Contemporary Sociology, July 2005)

"...the ultimate resource for writing statistically valid
surveys." (Technometrics, May 2005)

"Questionnaires are an emerging issue is survey sampling, and
this book will be an important tool for researchers and survey
practitioners." (Journal of the American Statistical
Association, June 2005)

"This volume is essential for anyone collecting or using
survey data." (Journal of the Royal Statistical
Society Series A, June 2005)

"...informative and interesting...makes a
significant contribution to the development and testing of
questionnaires..."
(www.biomedical-engineering-online.com, 2005 4:3)