Winners and Losers

More than a business book, Winners and Losers tells the stories of the creators - and the casualties - of the age of the internet. It reveals how a handful of businesses were born and rose to enormous heights, and how others fell from them, in a new, ferociously competitive economy.

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Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded - when so many failed - in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise and fall and rise again of Apple.

Told with clarity, wit and pace, these dramatic stories reveal what it was about a few winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.