The Art of Video Production

Presents students with the skills of video production while guiding their practice with an understanding of audience analysis, communication processes, the principles of aesthetics, and the nature and impact of the digital transition. This title also includes review questions, professional pointers, and interviews with practitioners.

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"The Art of Video Production, by Leonard Shyles, is a very thorough presentation of the techniques of professional television production, including electronic news-gathering, electronic film production and multicamer outside broadcast work."
—MEDIA INTERNATIONAL AUSTRALIA

"Len Shyles′ The Art of Video Production is a comprehensive text with descriptions of all of the necessary organizational, aesthetic, and technical elements a student needs to progress from a beginning level to an advanced level in one course. This book presents an over-arching sensibility that links media production with the processes of communication, provides many practical examples, and adds ′industry voices′ interviews that do a great job of telling about ways knowledge from the text may be applied in the real world. In short, Shyles′s book is a clear and comprehensive text for a complete course in video production."
—Barbara Ruth Burke, University of Minnesota, Morris



"Shyles writes with a clarity and simplicity that is often missing in textbooks. He is able to take complicated concepts and break them down so that anyone can understand them. Shyles adeptly includes not only the ′ancient history′ of early television production, but the new frontiers of HD and digital technology. The book also contains fascinating interviews with industry professionals, which students entering the workforce will find helpful. The Art of Video Production provides an excellent foundation for the video student, both technically and aesthetically."
—Rick Ricioppo, Illinois State University, School of Communication



The Art of Video Production is a veritable compendium of practical advice, insights, and tips for aspiring videographers. Deftly written, effectively organized..."
—WISCONSIN BOOKWATCH



The Art of Video Production emphasizes the enduring principles and essential skills of the communication process AND the new digital technologies that are necessary for creating effective video content.

In this exciting, new book, author Len Shyles updates the latest developments in digital video production, while preserving the fundamentals. In a style that′s clear, comprehensive, and brief, The Art of Video Production shows you how to make air-quality television programs—with emphasis on both content and production values—so that you can get your points across. This user-friendly text explains the methods for writing, producing, directing, and editing successful television programs.

The Art of Video Production also features six interviews with industry professionals (including network, freelance, and independent producers, directors, writers, and editors), offering practical advice for those planning careers in the field. These "Industry Voices" speak to the profound shift from analog to digital platforms, and offer invaluable insight about its impact.

In addition, The Art of Video Production features:



Strong emphasis on audience analysis concepts useful in all phases of the production process
In-depth coverage of the nature of the digital shift, and its impact on the convergence of media and telecommunications industries
Review questions, exercises, and professional pointers, designed to help you review and retain material

Accompanying Instructor′s Resource CD-Rom

An Instructor′s Resource CD contains chapter objectives, suggested activities, test questions, classroom handouts, a list of helpful Web sites, and more!