Hallyu!

Rosalie Kim is a Curator in the Asian Department at the V&A

Introduction: The Hallyu Origin Story, Rosalie Kim -- K-CULTURE AND SOFT POWER -- Hallyu: Soft Power and Politics, Youna Kim -- Digital Korean Wave: From Esports to K-pop 40, Dal Yong Jin -- Culture Technology and the Future of Hallyu, Soo-Man Lee -- K-DRAMA, WEBTOONS AND FILM -- The Road to Parasite (and Beyond), Darcy Paquet -- Webtoons: From Scrolling to Streaming, Rosalie Kim -- Film Make-up: In Search of the Right Keyword, Song Jong-hee -- The Conundrum of Global Korean Culture: On Squid Game, So Hye Kim -- K-POP AND FANDOM -- Beyond Appropriation and Appreciation: The Cross-Cultural Dynamics of K-pop, Crystal S. Anderson -- 'Into The New World': K-pop Fandom, Civic Engagement and Citizenship in the Global South, Mariam Elba -- K-pop Choreography - An Interview with Lia Kim, Lee Sol -- K-pop's Fictional Universe: Symbols and Hidden Clues in K-pop Music Videos, Dasom Sung -- K-pop and YouTube, Sun Lee -- Pretty Tough: The Aesthetics of K-pop Masculinities, Joanna Elfving-Hwang -- K-BEAUTY AND FASHION -- Formulating K-beauty: A Century of Modern Korean Cosmetics, Yoojin Choi -- Hanbok: Korean Traditional, Contemporary and Fashionable Dress, Yunah Lee -- Korean Street Style, InHae Yeo with Dasom Sung -- K-pop Style -- InHae Yeo interviews Gee Eun