The Spotify Play

The Accidental Billionaires meets the music and podcast streaming business in The Spotify Play, a behind-the-scenes expose of how Swedish college drop-out Daniel Ek and his financial partner Martin Lorentzon took on the giants of Silicon Valley, the music industry, and the podcast world--betting everything on the power of an idea to build today's largest online source of audio On a San Francisco summer's eve in 2011, after more than a year of delays, Daniel Ek--the whiz kid CEO of Spotify--celebrated the hard-earned US launch of his company. Only fifteen minutes away lay the modest brick house belonging to Steve Jobs, who had worked hard to stop this moment from ever happening.

The tech war between the Apple iPhone and Android had raged, and Jobs saw downloaded music--kept within his software--as the key weapon in his holy war against Google. But Spotify had redrawn the battle lines. With humble origins as a Swedish start-up, Ek's platform had catapulted to the top of the music streaming world, using the threat of piracy and illegal downloading to get the notoriously hard-lined music labels to sign with him. But if Ek thought that the fight was won that summer's night, he would soon learn otherwise.

Investigative tech journalists Sven Carlsson and Jonas Leijonhufvud deliver an action-packed, revelatory true tale--based on hundreds of interviews and previously untapped sources, and featuring the figures like Mark Zuckerberg, Steve Jobs, Taylor Swift, Jay-Z, Sean Parker, Pony Ma Huateng, and Jimmy Iovine--about the creation of a company that has revolutionized how the world consumes sound, from music to podcasts, with more than 50 million songs, over a million podcasts, business in more than 90 countries, and a user base expected to surpass 350 million in 2021.