Routledge Handbook of Public Diplomacy

Nancy Snow is Professor Emeritus of Communications, California State University, Fullerton, and Disney Chair in Global Media, Schwarzman College, Tsinghua University, Beijing (2020). Snow is Pax Mundi ("Distinguished") Professor of Public Diplomacy at Kyoto University of Foreign Studies and Adjunct Fellow in the Institute of Contemporary Asian Studies at Temple University Japan. Nicholas J. Cull is Professor of Public Diplomacy in the Annenberg School for Communication and Journalism and the founding director of the Master of Public Diplomacy program at the University of Southern California in Los Angeles. His research and teaching interests are interdisciplinary and focus on public diplomacy and—more broadly—the role of media, culture, and propaganda in international history. He is editor of the journal Place Branding and Public Diplomacy, president of the International Association for Media and History, and a member of the Public Diplomacy Council.

1. Rethinking Public Diplomacy in the 2020s 2. Public Diplomacy Before Gullion: The Evolution of a Phrase Part 1: The Scope of Public Diplomacy: Key Practices 3. The Spectrum of Listening 4. Cultural Diplomacy 5. Exchange Programs and Public Diplomacy 6. International Broadcasting: Public Diplomacy as a Game in a Marketplace of Loyalties 7. Public Diplomacy Evaluation Part 2: Public Diplomacy Applications 8. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy 9. Operationalizing Public Diplomacy 10. Communication Logics of Global Public Diplomacy 11. The Nexus of U.S. Public Diplomacy and Citizen Diplomacy 12. Crisis and Narrative 13. Country Branding: A Practitioner Perspective 14. The Changing Nature of Nation Branding: Implications for Public Diplomacy Part 3: Public Diplomacy and Persuasion 15. Tactics of Social Influence for Use in International Conflicts 16. Credibility and Public Diplomacy 17. The Primacy-of-Culture in Influence: A Dissenting View Part 4: Case Studies in Public Diplomacy 18. The United Nations’ Celebrity-Driven Public Diplomacy: Causes, Critiques and Trajectories 19. Diplomacy and Culture in the European Union Global Strategy 20. A Guide to Gastrodiplomacy 21. Diaspora and Diplomacy 22. The World Expo and Nation Branding 23. UNESCO Approaches to Public Diplomacy Part 5: Global Approaches to Public Diplomacy 24. Four Seasons in One Day: The Crowded House of PD in the UK 25. German Public Diplomacy: Translating Domestic Discourses of Modernity and Culture, Past and Present 26. Public Diplomacy à la française 27. Japan’s Public Diplomacy 28. Communicating Confidence: China’s Public Diplomacy 29. Historical Memory and Public Diplomacy: The Case of Russia 30. Australian Public Diplomacy 31. Populism and Public Diplomacy: The Case of India 32. Korea’s Public Diplomacy 33. Israel: Countering Brandjacking 34. The Brazilian Approach to Public Diplomacy 35. Turkey’s Public Diplomacy In Flux: From Proactive to Reactive Communication 36. African Public Diplomacy: Between Deficiences and Potential 37. Public Diplomacy in Latin America: An Emerging Field of Practice? 38. Nation Branding in the Arab World Part 6: Fresh Perspectives in Public Diplomacy 39. Ethics and Social Issues 40. Digital Public Diplomacy 41. Corporate Diplomacy 42. Exchanges as Good Propaganda 43. Public Diplomacy and Development Communication: Two Sides of the Same Coin? 44. Gay Rights are Human Rights: LGBTI Equality and U.S. Public Diplomacy 45. The Continuing Promise of the Noösphere and Noöpolitik: Twenty Years After