Interpersonal Divide

Michael J. Bugeja is an ethicist and author of twenty-three books, including Living Ethics Across Media Platforms and Vanishing Act: The Erosion of Online Footnotes and Implications for Scholarship in the Digital Age. Living Ethics, along with the first edition of Interpersonal Divide, won the prestigious Clifford G. Christians Award for research in media ethics. Dr. Bugeja directed the Greenlee School of Journalism and Communication at Iowa State University of Science and Technology.

About the Author
Acknowledgments
Preface

Introduction: The Need to Belong
Thought, Word, Deed
The Search for Acceptance

Chapter One: Impact of Media and Technology
Real and Virtually Real
McLuhan, Revisited
The Dawning of Mass Media
Advent of Marketing
Vision and Values
Journal Exercise: "On Demand Contact"

Chapter Two: The Age of the Machine
Rise of Techno-Culture
Cultural Values
Machine Values
Commercial Values
Media Values
Journal Exercise: "Your Personal Code"

Chapter Three: Big Data, Little People
How People Became Nodes
From Knowledge to Consumer Economy
The World without Why
The End of Theory
Journal Exercise: "48-Hour Social Media Experiment"

Chapter Four: Interpersonal Divide at Home
Changing Families
Changing Relationships
Changing Values
Journal Exercise: "Your Digital Inventory"

Chapter Five: Interpersonal Divide at School
Educational Distraction
Digital Education
Educational Diligence
Journal Exercise: "Real Time and Place"

Chapter Six: Interpersonal Divide at Work
Interpersonal Analytics
Interpersonal Interference
Interpersonal Integrity
Journal Exercise: "Digital Discretion"

Chapter Seven: Machine v. Moral Values
Artificial Emotion v. Intelligence
Impersonal v. Personal Computing
Utopia v. Dystopia
Journal Exercise: "Artificial v. Human Acumen"

Index
Selected Bibliography
Notes