From Soapbox to Soundbite

Examines the transformation since 1945 in the campaign techniques used by political parties. This book analyzes the development of each element of electioneering, as well as overall issues such as agenda setting and negative campaigning.

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Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.