The Marvel Studios Phenomenon

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment. As an author he has contributed to the New Review of Film and Television Studies and Scope, and the edited collections Web-Spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions. Andy Livingstone is a writer for Cinema 22 magazine and neophyte documentary filmmaker, working in Manchester’s independent cinema scene. Areas of focus in his academic program included transmedia and the marketing and genre placement of comic book adaptations, both of which subjects he considered in extended projects. Mike McKenny has covered the UK festival sector and provided feature articles for Film and Festivals. As a film programmer, he led community cinema Miniciné to win the national (UK) award for Best Film Programming in 2012. His academic training in Film and Business Studies has fostered a keen focus and understanding of business environments as they specifically pertain to modern entertainment organisations.

Acknowledgements
List of Abbreviations
Introduction: The Road to Marvel Studios
1. ‘Films Lead Policy’: Marvel's Industrial (R)evolution and the Birth of a Studio
2. An Organization of Storytellers: The Marvel Story, According to Marvel
3. 'Doth Mother know you weareth her drapes?': The Genre Tactics of Marvel Studios
4. Captains America
5. Teams/Screens
6. Star-Lord, Who?: Guardians of the Galaxy - Raiding the ‘B-List’ for New
Legends
7. ‘A Little Old-Fashioned…’: Marvel Studios and Pixar
8. Tie-ins, Tie-ups and Let-downs: Marvel's Transmedia Empire
Conclusion
Appendix: Timeline
Notes
Bibliography
Index