Nudge Theory in Action

Sherzod Abdukadirov is Research Fellow in the Regulatory Studies Program at the Mercatus Center at George Mason University, USA. He specializes in the federal regulatory process, behavioral economics, and food and health policy. Contributors Jodi N. Beggs, Northeastern University, USA Jessica Carges, George Mason University, USA Tyler Cowen, George Mason University, USA Robert Graboyes, George Mason University, USA Brian F. Mannix, George Washington University, USA Michael L. Marlow, California Polytechnic State University, USA Sofie E. Miller, George Washington University, USA Mario J. Rizzo, New York University, USA Adam C. Smith, Johnson & Wales University, USA Adam Thierer, George Mason University, USA Stephen Wendel, Morningstar, Inc., USA Mark D. White, College of Staten Island, CUNY, USA Richard A. Williams, George Mason University, USA Todd J. Zywicki, George Mason University, USA

1 Overview of Behavioral Economics and Policy.- 2 The Four Pillars of Behavioral Paternalism.- 3 Failing Better: What We Learn by Confronting Risk and Uncertainty.- 4 Behavioral Nudges and Consumer Technology.- 5 Private-Sector Nudging: The Good, the Bad, and the Uncertain.- 6 Who Should Nudge?.- 7 Weight Loss Nudges: Market Test or Government Guess?.- 8 Nudging in an Evolving Marketplace: How Markets Improve Their Own Choice Architecture.- 9 One Standard to Rule Them All: The Disparate Impact of Energy Efficiency Regulations.- 10 Nudges in Healthcare.