Building Customer Relationships

"Building Customer Relations" is one of a series of tool-kits which can be bought in two formats: as a complete package or as a budget pack. This upgrade pack contains the video, manager's guide and larger box which are present in the complete package, but which arenot included in the budget pack.

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This is one of a series of toolkits which has been developed to equip managers with the knowledge they need on business issues. These management training packages should equip managers with the skills needed to succeed. They can be used for self-directed learning or to inspire a team. Built around a 25-minute documentary style video, they contain practical advice, based on the experience of leading figures from public and private sector businesses. The kits highlight relevant points, focus attention on the key issues and provide ideas for action within the reader's business. This upgrade pack contains the video, manager's guide and larger box which are present in the complete package, but which are missing from the budget pack. It therefore enables users to upgrade from the budget pack to the complete pack. The complete toolkit contains two videos, one uninterrupted version, the other with pauses, prompts and action points, a user manual outlining how to use the toolkit, the key learning points and practical hints for implementation, a workbook for individual use, a manager's guide for team development and a notepad, pencil and folder. In addition, there are budget packs.
The budget packs contain one uninterrupted version of the video, a user manual outlining how to use the toolkit, the key learning points and practical hints for implementation, one folder, pad and pencil for note taking. "Building Customer Relationships" provides techniques for developing and maintaining customer relationships in highly competitive markets presented through the experience of Land Rover, Damart, Domino's Pizza and Thomas Cook. Senior managers at Land Rover discuss the importance of developing and maintaining customer relationships. The retail perspective is given by Damart - where a particular approach is required for a consumer base with special needs. Partnership sourcing is discussed by two companies that have made it work - Rank Xerox and Thomas Cook - showing how a cost effective partnership was developed through the placing of a Thomas Cook outlet in Rank Xerox premises. ICL explains its "Knowledge Partnerships" and Domino's Pizza highlights the way its franchises have benefited by developing regular customers and providing a first class service. Leading business consultants draw the conclusions.