Value-Driven Data

Edosa Odaro is an AI and data transformation leader who has helped countless international organizations deliver significant impact through data analytics, transformation strategy and intelligent interventions. He is Chief Data and Analytics Officer at Tawuniya and is on the board for the UK's National Institute for Health Data Science (HDR UK). Odaro has been named a Financial Times Top 100 Most Influential Leader and one of the UK's 30 Most Influential Black Leaders in FinTech.

Chapter - 00: Introduction


Section - ONE: Vision: Discovering and capturing data value opportunities


Chapter - 01: What is data vision?
Chapter - 02: Capturing data visions
Chapter - 03: Why data visions of all size matter
Chapter - 04: The destructive impact of data vision misalignment
Chapter - 05: Simplifying data vision misalignments


Section - TWO: Obstacle: The things that stand between data visions and data value realisation


Chapter - 06: Obstacles of the past
Chapter - 07: Obstacles of the future
Chapter - 08: Obstacles of the present


Section - THREE: Value: Identifying, capturing and communicating data value


Chapter - 09: Capturing data value propositions
Chapter - 10: Measuring data value for business case and operational assurance
Chapter - 11: The data value measurement lifecycle
Chapter - 12: A data value account for data profits and losses
Chapter - 13: Presenting data value to the CXO, EXCO and the board
Chapter - 14: Conclusion: Bringing it all together

"A masterclass in how to unlock the true value of data for your organization. Value-Driven Data is a must read for all data leaders."

"A powerful reminder that data is not just a valuable asset, but a critical driver of business success and unlocking new value pools sitting at the intersection of technology and sustainable business."

"Edosa has masterfully stitched together a collection of great examples with a set of tangible principles to guide readers on how to enhance their potential with data. The insights that this book provides are unique, the advice practical and the success stories applicable across industry sectors."

"Provides insightful frameworks and considerations for every organization that wants to get more value out of data and analytics."

"Edosa brings his experience and expertise together to remind us all of how expressing data value is fundamental to data driven transformation."

"Edosa has done terrific work in producing this masterpiece! I like the way he has used data visions as the starting point and has linked all chapters to it by creating a practical and actionable book to help organizations realize their full potential."

"Finally, a book that makes delivering value through data the number one priority. Business Leaders, whilst interested, do not really care how we as data professionals do it. Influencing top line, cost avoidance and bottom line are central to 99.9% of business strategies and so should also be the main focus when creating data strategies. Using real-world and highly relatable examples, Edosa has delivered an essential read for both data and business professionals."