eBay Poweruser's Bible

Greg Holden has written extensively about eBay, online auctions, and e-commerce. He is founder and owner of Stylus Media, his own small Internet-based business. He is the author of more than 20 books, several of which focus on eBay. He also has written articles for publications that include CNET, Forbes, PC World, and Computer User. Besides that, he is a tireless bargain hunter who collects fountain pens, hats, musical instruments, and watches, among other things many of which he's bought on eBay.

Acknowledgments. Introduction. Part I: The eBay Story and How It Can Help You. Chapter 1: eBay's Business Model. Chapter 2: Highs and Lows in eBay History. Part II: Getting Started: The eBay Basics. Chapter 3: Registering and Assembling the Tools You Need. Chapter 4: Exploring eBay: Beyond the Site Map. Chapter 5: Understanding eBay Auction Types. Chapter 6: Personalizing Your eBay Experience. Chapter 7: Joining the eBay Community. Part III: Buying Practically Anything You Want on eBay. Chapter 8: Researching Before You Bid: Comparison Shopping. Chapter 9: Locating and Buying Just about Anything. Chapter 10: Bidding Strategies. Chapter 11: Bidding on High-Ticket Items. Chapter 12: Tracking Auctions Anytime, Anywhere. Part IV: Selling on eBay. Chapter 13: Choosing the Right Things to Sell. Chapter 14: Assembling Your Tools and Opening a Seller's Account. Chapter 15: Creating Sales Listings That Sell. Chapter 16: Managing Your Current eBay Sales. Chapter 17: Making the Feedback System Work for You. Chapter 18: Capturing Digital Images That Attract Bids. Chapter 19: Accepting Online Payments. Chapter 20: Packing and Shipping Like a Pro. Chapter 21: Legal, Tax, and Accounting Needs . Part V: How eBay Can Help You Run a Business. Chapter 22: Turning Your Hobby into an eBay Business. Chapter 23: Strategic Purchasing to Build Your Inventory. Chapter 24: Tools for Managing Multiple Sales. Chapter 25: Formatting Auction Listings. Chapter 26: Creating a Business Web Site to Boost eBay Sales. Chapter 27: Finding or Providing Professional Help. Chapter 28: Developing eBay Business Applications. Part VI: Troubleshooting. Chapter 29: Problems with Questionable Listings. Chapter 30: Problems with Completed Transactions. Chapter 31: Avoiding Licensing, Legal, and Other Trouble. Part VII: Appendixes. Appendix A: eBay Lingo. Appendix B: Hardware and Software You Need. Appendix C: eBay and Auction-Related Web Sites. Appendix D: Basic HTML Markup Terms. Appendix E: Digital Photo Hosting Services. Index.